# Butt-Shaping Kicks The Reebok Reetone Easytone Shoes Get Your Rear into Gear By Luisa Amanda Gomes | Published 2010-03-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-reetone-easytone-shoes References: [adpunch.org](http://www.adpunch.org/entry/reebok-promises-to-tone-backyards/) & [pixelpastahome.blogspot](http://pixelpastahome.blogspot.com/2010/02/reebok-reetone.html) The [Reebok](https://www.trendhunter.com/trends/set-active) Reetone Easytone shoes promise to [shape up that flabby butt](https://www.trendhunter.com/trends/spanxshape-authentic-360-denim) with every step. [Reebok's ads](https://www.trendhunter.com/trends/make-your-way-campaign) depict shapely cleavage of another sort as the models lounge around in these Easytone shoes. The ad campaign developed by DDB Berlin certainly is eye-catching and motivational. Since I'm not too sure what tricks need to be done to enhance the derriere area, wearing a pair of Reeboks seems like the best and least complicated solution. **Implications** - Consumers no longer have time to exercise as frequently due to hectic lifestyles. Corporations may consider providing consumers with products that serve their primary function while simultaneously benefiting consumers' health or satiate their desire to exercise. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 95% | Activity: 100% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Butt-shaping Footwear:** Opportunity for innovative fitness footwear designs that incorporate technology to optimize workouts and target specific body parts. - **Wellness-enhancing Products:** Opportunity for creating products that serve their primary function while simultaneously benefiting consumers' health or satiating their desire to exercise. - **Functional Fashion:** Opportunity to integrate fashion and functionality to create products that deliver meaningful benefits to consumers. ### Where This Applies - **Fitness Apparel:** Opportunity for fitness apparel brands to create innovative and functional footwear that caters to consumers' specific body needs. - **Health & Wellness:** Opportunity for health and wellness companies to develop products that cater to busy individuals and optimize their health without compromising their schedules. - **Fashion:** Opportunity for fashion brands to incorporate functional elements into their designs, creating purposeful and thoughtful products that consumers can rely on and feel good about wearing. ## Related on Trend Hunter - [Specialized Exercise Accessories](https://www.trendhunter.com/trends/bellabooty-belt.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Ergonomic Glute Isolating Dumbbells](https://www.trendhunter.com/trends/tonerbum.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Targeted Exercise Training Systems](https://www.trendhunter.com/trends/glute-trainer.md) - [Movement-Focused Womens Footwear](https://www.trendhunter.com/trends/fitflop.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Redirected Movement Campaigns](https://www.trendhunter.com/trends/15minuteweightloss.md) - [Performance-Based Nutritional Products](https://www.trendhunter.com/trends/reebok-x-generation-joy1.md)