# Relaunched Retro Hightops The Reebok PUMP Twilight Zone Kicks Make Me Wanna Jump By Robyn Currie | Published 2009-12-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-pump-twilight-zone References: [hypebeast](http://hypebeast.com/2009/12/reebok-pump-twilight-zone-retro-pack/) & [reebok](http://www.reebok.com) Thank God someone took charge of this situation, 'cause if [Reebok](https://www.trendhunter.com/trends/instapump-fury-3) was left to its own devices, Lord knows what could have happened. I am sure the relaunching of the Reebok PUMP Twilight Zone would not have. Bringing back the funk with a shoe that claims to help you jump higher (let’s be real, it just makes the shoe fit tighter around your foot), the Reebok PUMP Twilight zone is coming in four rad colorways. One for every day of the week, when you wear some of them twice. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 12% | Activity: 84% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Retro Footwear:** Disruptive innovation opportunity: Create a modern twist on classic sneakers, incorporating new materials and technologies. - **Customizable Shoes:** Disruptive innovation opportunity: Develop a platform for consumers to customize their own shoes, allowing for unique designs and personalized fit. - **Performance Enhancement:** Disruptive innovation opportunity: Design shoes that not only provide comfort and style but also actively enhance athletic performance. ### Industries Being Reshaped - **Footwear:** Disruptive innovation opportunity: Explore new materials and manufacturing techniques to create more sustainable and eco-friendly footwear. - **Fashion:** Disruptive innovation opportunity: Integrate technology into fashion by combining smart fabrics with stylish designs. - **Sports Equipment:** Disruptive innovation opportunity: Develop innovative sports equipment that improves performance while prioritizing safety and comfort. ## Related on Trend Hunter - [Laceless Personalized Sneaker Fits](https://www.trendhunter.com/trends/instapump-fury-3.md) - [Timeless Revived Basketball Shoes](https://www.trendhunter.com/trends/kareem-abduljabbar.md) - [Brightly Accented Retro Sneakers](https://www.trendhunter.com/trends/ers-4000.md) - [Monochromatic Relaunched Basketball Shoes](https://www.trendhunter.com/trends/reverse-metallic.md) - [Floral Adorned Fluorescent Sneakers](https://www.trendhunter.com/trends/instapump-fury-4.md) - [Revived Y2K Runners](https://www.trendhunter.com/trends/talon-og.md) - [Collaborative Zipped Sneakers](https://www.trendhunter.com/trends/instapump-fury-5.md) - [Horror-Creature-Inspired Footwear Capsules](https://www.trendhunter.com/trends/universal-monsters-collection.md) - [Stunning Designer-Backed Shoe Revamps](https://www.trendhunter.com/trends/danielle-guizio1.md)