# Dutch Booze Shoes The Reebok Pump Lite Heineken Will Make You a True Bar Star By Michael Hines | Published 2010-06-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-pump-lite-heineken References: [solecollector](http://solecollector.com/live/all/reebok-pump-omni-lite-x-heineken/) & [reebok](http://www.reebok.com/CA/) If you love [beer and shoes](https://www.trendhunter.com/trends/pabst-blue-ribbon-and-timberland-pro) (who doesn’t?), then you will love the [Reebok](https://www.trendhunter.com/trends/shaq-attaq-2) Pump Lite Heineken kicks. This shoe is a tribute to the refreshing Dutch adult beverage loved around the world. The mixture of greens and whites, interspersed with a red star, makes the Reebok Pump Lite Heineken an awesome-looking shoe. Its insole also features perforated stars, which make this a true Heineken tribute. Only 20 pairs were released in Canada, so the odds of getting your hands on these are slim. Check out the gallery and dream on, friends. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 48% | Activity: 45% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Customized Footwear:** Disruptive innovation opportunity: Develop a platform that allows customers to create their own unique shoe designs, catering to their personal preferences and interests. - **Brand Collaborations:** Disruptive innovation opportunity: Facilitate partnerships between fashion brands and beverage companies to create limited edition products that appeal to niche consumer segments. - **Collector's Items:** Disruptive innovation opportunity: Create an online marketplace specifically for selling and trading limited edition sneakers, tapping into the growing demand for exclusive footwear. ### Sectors Adopting This - **Footwear:** Disruptive innovation opportunity: Integrate smart technologies into shoes to enhance performance, comfort, and customization options for consumers. - **Fashion:** Disruptive innovation opportunity: Implement sustainable practices in fashion production to meet the increasing demand for eco-friendly and ethically sourced products. - **Beverage:** Disruptive innovation opportunity: Develop innovative packaging solutions that combine functional design with branding, offering consumers a unique and memorable drinking experience. ## Related on Trend Hunter - [Soda-Collaborative Dynamic Sneakers](https://www.trendhunter.com/trends/shaq-attaq-2.md) - [Beer-Branded Work Boots](https://www.trendhunter.com/trends/pabst-blue-ribbon-and-timberland-pro.md) - [Caribbean-Inspired Football Shoes](https://www.trendhunter.com/trends/energia-bo-kts.md) - [Floral Adorned Fluorescent Sneakers](https://www.trendhunter.com/trends/instapump-fury-4.md) - [Vibrant Soda-Inspired Footwear](https://www.trendhunter.com/trends/cocacola-collection.md) - [Summer-Ready Barbecue Shoes](https://www.trendhunter.com/trends/barbecue-shoe.md) - [Laceless Personalized Sneaker Fits](https://www.trendhunter.com/trends/instapump-fury-3.md) - [Wizardly Sneaker Collabs](https://www.trendhunter.com/trends/reebok-x-harry-potter.md) - [Game Console Sneaker Designs](https://www.trendhunter.com/trends/playstationinspired-sneaker.md)