# Branded Fitness Park Pop-Ups This Reebok Pop-Up Brings the Gym Outside in London By Rebecca Byers | Published 2016-01-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-popup References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-reebok-declares-gym-everywhere-fitness-pop-up/brands/article/1380568) A new Reebok pop-up gym concept recently debuted in London's [Shoreditch Boxpark](https://www.trendhunter.com/trends/the-fold-inn). The [CrossFit](https://www.trendhunter.com/trends/tiaclair-toomey) obstacle course is an experiential activation that Reebok is calling 'The Gym is Everywhere.' The event was organized by Reebok in collaboration with agency M&C [Saatchi Sport & Entertainment](https://www.trendhunter.com/trends/snack-right), while the brand also partnered with UK retailer Whatever It Takes to showcase the new activewear collection at their nearby Shoreditch High Street boutique. The entertainment-focused branding at the Reebok pop-up includes a stage, large screen playing various brand content and a number of hands-on fitness drills such as a 30-second tire flip sprint. The workouts are led by Reebok ambassadors and aim to get people interested in both the brand's performance-focused activewear and the CrossFit experience. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 91% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Outdoor Fitness Pop-ups:** Opportunity for brands to create outdoor fitness activations that engage consumers and promote their products. - **Experiential Branding:** Brands can utilize experiential activations to immerse consumers in their brand and create memorable experiences. - **Collaborative Marketing:** Collaborating with other brands and agencies can help create unique marketing experiences that appeal to a wider audience. ### Sectors Adopting This - **Sportswear and Activewear:** Sportswear and activewear brands can leverage fitness pop-ups to showcase their products and engage with consumers. - **Fitness and Wellness:** The fitness and wellness industry can benefit from partnering with brands to create engaging experiences that inspire people to be more active. - **Event Planning and Marketing:** Event planning and marketing agencies can explore opportunities to collaborate with brands in creating unique experiential activations. ## Related on Trend Hunter - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Mood-Boosting Gym Pop-Ups](https://www.trendhunter.com/trends/gym-pop-up.md) - [Plush Footwear Pop-Ups](https://www.trendhunter.com/trends/the-monster-den.md) - [Branded Newspaper Kiosks](https://www.trendhunter.com/trends/grey-days.md) - [Streetside Challenge Billboards](https://www.trendhunter.com/trends/gymbox-start-line.md) - [Novel Fitness Raves](https://www.trendhunter.com/trends/fitness-rave.md) - [Black Women-Focused Haircare Pop-Ups](https://www.trendhunter.com/trends/haircare-popup.md) - [Running-Centric Brand Activations](https://www.trendhunter.com/trends/the-hackney-half.md) - [Premium Athleticwear Pop-Ups](https://www.trendhunter.com/trends/reigning-champ-toronto.md)