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# Advanced Material Support Sneakers
The Reebok Hydrorush Features LiquidFoam Material in the Heel

By Michael Hemsworth | Published 2018-03-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-hydrorush
References: [gearculture](http://www.gearculture.com/goods/reebok-hydrorush/) & [reebok](http://www.reebok.com/us/reebok-hydrorush/CN1127.html)

The sneaker market is packed with an endless number of options for consumers to choose from, but the [Reebok](https://www.trendhunter.com/trends/reebok-floatzig-1) Hydrorush is positioned as a new variety of shoe that will set itself apart from the competition with some serious materials and features.

Developed in collaboration with the Watt Brothers, the [training shoe](https://www.trendhunter.com/trends/dropset-4) is capable of handling any terrain you encounter and features a midfoot support cage to ensure you have optimal balance at all times. This is accented with a [dual-density LiquidFoam heel](https://www.trendhunter.com/trends/nike-vomero-18) that will ensure you never feel out of sync with your movements in the gym or outdoors.

The Reebok Hydrorush sneaker also features a specially engineered upper mesh section that incorporates a sandwich design to increase overall breathability and venting.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 60% | Activity: 35% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Advanced Material Sneakers:** The use of innovative materials in sneakers presents opportunities for enhanced performance and comfort.
- **Midfoot Support Technology:** Incorporating midfoot support technology in sneakers can improve balance and stability during physical activities.
- **Breathable Upper Design:** The development of sandwich-designed upper mesh enhances breathability and comfort in sneakers.

### Sectors Adopting This

- **Sportswear:** Sportswear brands can leverage advanced materials and technology to create innovative and high-performance sneakers.
- **Fitness Equipment:** The fitness equipment industry can explore opportunities to incorporate midfoot support technology in athletic shoes.
- **Textile Manufacturing:** Textile manufacturers can benefit from developing breathable and ventilated materials for sneaker uppers.

## Related on Trend Hunter

- [Premium Foam Running Shoes](https://www.trendhunter.com/trends/reebok-floatzig-1.md)
- [Ultra-Lightweight Running Shoes](https://www.trendhunter.com/trends/floatzig-2-running-shoes.md)
- [Treadmill-Targeted Training Sneakers](https://www.trendhunter.com/trends/reebok-floatzig-tread.md)
- [High Energy Return Runners](https://www.trendhunter.com/trends/floatzig-1-womens-running-shoes.md)
- [Laceless Personalized Sneaker Fits](https://www.trendhunter.com/trends/instapump-fury-3.md)
- [Durable Training Shoes](https://www.trendhunter.com/trends/nano-x5-edge.md)
- [Springy Off-Road Trail Sneakers](https://www.trendhunter.com/trends/on-cloudsurfer-trails.md)
- [Maximalist Technical Training Sneakers](https://www.trendhunter.com/trends/cloudmonster-hyper.md)
- [Technical Material-Focused Sneakers](https://www.trendhunter.com/trends/satisfy-therocker.md)
