# Relaunched 80s Sneaks Reebok EX-O-FIT S. G. Strap Kicks Make Everything Else Seem Cool By Robyn Currie | Published 2010-03-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-ex-o-fit-hi-s-g-strap References: [freshnessmag](http://www.freshnessmag.com/2010/03/13/reebok-ex-o-fit-hi-sg-strap/) & [reebok](http://www.reebok.com) When I was a youth in the 80's, my mother was an aerobics instructor, and there were some seriously radical fashions being sported around her gym. In fact, the Reebok EX-O-FIT Hi S G Strap is a pretty fair representation. These babies are a reissue of Reebok's original, but these babies have a big massive strap on them, and are given a futuristic touch. The Reebok EX-O-FIT Hi S G Strap come in a variety of colorways so bright, you'll have to wear wraparound sunglasses to deal with their glare. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 65% | Activity: 10% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Retro Sneaker Revival:** Expanding on the popularity of reissued sneakers from the past, brands can tap into the nostalgia of consumers by bringing back iconic designs with a modern twist. - **Strap-in Sneaker Trend:** The addition of large, prominent straps on sneakers presents an opportunity for brands to offer unique and customizable options that provide both style and functionality. - **Vibrant Colorway Options:** Consumers are increasingly attracted to sneakers with bold and vibrant color choices, creating a market for brands to experiment with eye-catching designs and patterns. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can leverage the revival of retro sneakers and capitalize on the renewed interest in 80s fashion by offering a curated selection of reissued sneakers and related accessories. - **Sports Apparel:** Sports apparel companies can incorporate the strap-in sneaker trend into their product lines, providing athletes and fitness enthusiasts with footwear that offers improved support and functionality during physical activities. - **Eyewear:** Eyewear manufacturers can seize the opportunity to create and market wraparound sunglasses that complement and enhance the vibrant colorways of sneakers, catering to fashion-conscious individuals seeking a cohesive and stylish look. ## Related on Trend Hunter - [Brightly Accented Retro Sneakers](https://www.trendhunter.com/trends/ers-4000.md) - [Celebratory Shoe Anniversary Drops](https://www.trendhunter.com/trends/club-c-85-vintage.md) - [Iconic Shoe Colorways](https://www.trendhunter.com/trends/sl-72-og-shoes.md) - [80s-Inspired Sci-Fi Sneakers](https://www.trendhunter.com/trends/alien-romulus-reebok-bb-4000-ii-mid-shoes.md) - [Slim Low-Profile Sneakers](https://www.trendhunter.com/trends/slim-lowprofile-sneakers.md) - [Retro-Modern Suede Joggers](https://www.trendhunter.com/trends/skechers-street-og-85.md) - [Slender Retro Sneakers](https://www.trendhunter.com/trends/sl-72-shoes.md) - [Functional Contemporary Sneakers](https://www.trendhunter.com/trends/reebok-x-white-mountaineering.md) - [Laceless Personalized Sneaker Fits](https://www.trendhunter.com/trends/instapump-fury-3.md)