# Handwritten Art Sneakers Reebok x Maeda Emoretion By Ayman | Published 2008-03-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-emoretion References: [yankodesign](http://www.yankodesign.com/index.php/2008/03/24/reebok-emoretion/) Famous graphic designer John Maeda has teamed up with [Reebok](https://www.trendhunter.com/trends/instapump-fury-4) for the beautiful Reebok x Maeda Emoretion. Maeda drew inspiration from the 7th Law- emotion- from his book, The Laws of Simplicity where he urges us to embrace our natural desire for personal meaning in everything we do. The design has a limited quantity of 100 pairs that will be available as of March 31st 2008. Maeda has collaborated with Reebok before on the Timetanium sneakers which was inspired by [Time](https://www.trendhunter.com/trends/graphpaper-ss27). It sold out in 14 hours! ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 31% | Activity: 36% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Limited Edition Collaborations:** Brands can create hype and demand for their products by partnering with influential individuals and creating limited edition collaborations. - **Emotional Design:** Businesses can incorporate emotional design elements in their products to appeal to consumers' natural desire for personal meaning. - **Sneaker Culture:** The popularity of exclusive and limited edition sneakers continues to rise, creating opportunities for brands to capitalize on this trend. ### Where This Applies - **Fashion:** The fashion industry can benefit from creating limited edition collaborations that combine the unique styles of influential individuals with their own designs. - **Design:** The design industry can explore incorporating emotional design elements in their creations to enhance the user experience and create a stronger connection with consumers. - **Retail:** Retailers can leverage the hype and demand for limited edition sneakers to create exclusive releases and drive traffic to their stores or websites. ## Related on Trend Hunter - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Floral Adorned Fluorescent Sneakers](https://www.trendhunter.com/trends/instapump-fury-4.md) - [Basketball-Honoring Sneakers](https://www.trendhunter.com/trends/bb-4000-li-basketball-shoes.md) - [Textural Stitched Sneakers](https://www.trendhunter.com/trends/instapump-fury-94.md) - [Game Console Sneaker Designs](https://www.trendhunter.com/trends/playstationinspired-sneaker.md) - [Heritage Streetwear Collaborations](https://www.trendhunter.com/trends/reebok-obey.md) - [Iconic Chair-Inspired Footwear](https://www.trendhunter.com/trends/eames-office-and-reebok.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Artistic Sneaker Collaborations](https://www.trendhunter.com/trends/skechers-x-vexx.md)