# Apparel Brand Industry Expansions 'Reebok' is Expanding to Enter the Micro-Mobility Space By Colin Smith | Published 2024-02-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-e-bike References: [static1.squarespace](https://static1.squarespace.com/static/5bc3a138fb22a56e5ffd5355/t/64c8fc025bc57c25253bcf66/1690893333696/REEBOK+E-MOBILITY+2024.pdf)  Reebok, a global leader in sports and fitness apparel, footwear, and accessories, has announced its entry into the e-mobility market with the launch of a wide range of products: the Reebok E-Bike Series and the Reebok E-Scooter Series. These products are designed to offer a convenient, eco-friendly, and fun way to commute, exercise, and explore the urban environment. The Reebok E-Bike Series consists of four different models: the Performance E-Bike, the Fitness E-Bike, the Commuter E-Bike, and the Freetime E-Bike. Each model is tailored to suit different needs and preferences of the customers, such as speed, comfort, versatility, and style. The Reebok E-Scooter Series consists of five different models: the Urban Sport E-Scooter, the Urban Classic E-Scooter, the Urban Pro E-Scooter, the Hybrid E-Scooter, and the Hybrid Pro E-Scooter. Each model is designed to provide a smooth, safe, and agile ride, with features such as shock absorbers, disc brakes, LED lights, and foldable frames. Image Credit: Reebok ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 40% | Activity: 65% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **E-mobility Products:** Reebok's expansion into the e-mobility market with the Reebok E-Bike and E-Scooter Series provides consumers with convenient and eco-friendly commuting options. - **Personalized Bike and Scooter Models:** Reebok's E-Bike and E-Scooter Series offer a range of models tailored to different needs and preferences, including speed, comfort, versatility, and style. - **Enhanced E-mobility Features:** Reebok's E-Bike and E-Scooter Series incorporate advanced features like shock absorbers, disc brakes, LED lights, and foldable frames for a smoother and safer ride. ### Sectors Adopting This - **Sporting Goods Industry:** Reebok's expansion into the e-mobility market opens new opportunities for the sporting goods industry to provide innovative and sustainable products. - **Urban Transportation Industry:** Reebok's entry into the e-mobility market disrupts the urban transportation industry by offering alternative modes of eco-friendly and efficient commuting. - **Tech and Mobility Industry:** Reebok's foray into the e-mobility market presents disruptive innovation opportunities for the tech and mobility industry to develop advanced and personalized transportation solutions. ## Related on Trend Hunter - [Branded Performance Supplements](https://www.trendhunter.com/trends/reebokbranded-supplements.md) - [Apparel-Branded Smart Eyewear](https://www.trendhunter.com/trends/reebok-smart-eyewear.md) - [Elevated Athletic Collections](https://www.trendhunter.com/trends/reebok-2025.md) - [Digital Footwear Experiences](https://www.trendhunter.com/trends/reebok-impact.md) - [Fitness Support Apps](https://www.trendhunter.com/trends/reebok-fitness.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Active Lifestyle Retailer Ranges](https://www.trendhunter.com/trends/the-sports-edit-on-ms.md) - [Sustainable Sports Essentials](https://www.trendhunter.com/trends/workout-ready-sports-bra.md) - [Performance-Based Nutritional Products](https://www.trendhunter.com/trends/reebok-x-generation-joy1.md)