<!-- canonical: https://www.trendhunter.com/trends/reebok-crossfit -->
<!-- robots: noindex -->

# Colossal 3D Paintings
Reebok CrossFit and 3D Joe & Max Set a Guinness World Record

By Katherinev123 | Published 2011-11-20 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-crossfit
References: [popsop](http://popsop.com/51134) & [facebook](https://www.facebook.com/Reebok?sk=app_266687916710619)

London's [Canary Wharf](https://www.trendhunter.com/trends/canary-house) has been turned into the world's longest and largest 3D painting, thanks to [Reebok](https://www.trendhunter.com/trends/reebok-canada) [CrossFit](https://www.trendhunter.com/trends/tiaclair-toomey) and street artists 3D Joe & Max.

Reebok and CrossFit (a developer of multifunctional fitness programs) have joined forces to create this massive 3D masterpiece, which measures 1,160.4 by 106.5 meters, beating the previous record-setting, 892.15-square-meter painting by Qi Xinghua. This amazing interactive 3D artwork sets a new Guinness World Record and features an incredibly real-looking waterfall and canyon. Visitors were encouraged to stand "on the edge" of the canyon and pass a ball to each other, as well as join the Reebok CrossFit team in an "extreme" workout, describes Popsop.

In addition to sponsoring the International CrossFit Games, Reebok has also created a new line of clothing specifically for CrossFit training programs.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 96% | Activity: 99% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### Key Themes Behind This Trend

- **Interactive 3D Artwork:** The creation of massive and immersive 3D paintings offers new opportunities for interactive and engaging art experiences.
- **Record-breaking Art Installations:** Artists and brands partnering to create record-breaking art installations presents a unique opportunity for publicity and brand awareness.
- **Branded Fitness Programs:** Brands collaborating with fitness programs, like Reebok and CrossFit, offers potential for creating specialized products and services for fitness enthusiasts.

### Where This Applies

- **Art and Design:** The art and design industry can explore innovative techniques and technologies to create larger-than-life 3D paintings.
- **Event Management:** Event management companies can include record-breaking art installations as a unique and interactive element to attract attendees.
- **Sports and Fitness:** The sports and fitness industry can partner with brands to create customized training programs and apparel for athletes and fitness enthusiasts.

## Related on Trend Hunter

- [Ultra-Heavy Billboard Activations](https://www.trendhunter.com/trends/worlds-heaviest-billboard.md)
- [Record-Breaking Skate Megaramps](https://www.trendhunter.com/trends/red-bulls-building-drop.md)
- [Record-Breaking Gummy Mosaics](https://www.trendhunter.com/trends/gummy-candy-mosaic.md)
- [Record-Breaking AR Mirrors](https://www.trendhunter.com/trends/ar-mirror-fffaceme.md)
- [Streetside Challenge Billboards](https://www.trendhunter.com/trends/gymbox-start-line.md)
- [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md)
- [In-Store Mixed-Reality Gyms](https://www.trendhunter.com/trends/worlds-smallest-gym.md)
- [Sneaker-Shaped Swimming Pools](https://www.trendhunter.com/trends/sneakerpool.md)
- [Virtually Outfitted Landmarks](https://www.trendhunter.com/trends/nuptse-1996-jacket.md)