# Awkward Sneaker Commercials Jonah Hill Pretends to Be an Awful Spokesperson in a Reebok Commercial By Riley von Niessen | Published 2016-07-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-commercial References: [designtaxi](http://designtaxi.com/news/387067/Watch-Painfully-Awkward-Jonah-Hill-Sneaker-Ad-Is-Flawed-And-Brilliant/) & [youtube](https://www.youtube.com/watch?v=sXoRZfClf0Q) Jonah Hill is the star of a new [Reebok](https://www.trendhunter.com/trends/kanghyuk) commercial that promotes the company's collaborative effort with Palace -- a UK-based skateboarding brand. The ad is filmed in the style of a low-budget infomercial, with the comedic actor doing his very worst to sell the products in the store. He walks through a hilariously obvious green screen version of the store, telling buyers things like "That looks chill, you should buy that," "Hello skateboard friend" and "Let's hang out and do some heel flips later." The Reebok commercial continuously shows the actor seeming to be perpetually unimpressed with the line, pretending to know almost nothing about it and looking at his hand to read his notes. The collaborative shoes are introduced with a shoe flying in complete with a retro rainbow trail, which Jonah Hill then sells to his audience with a slew of vulgar slurs. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 15% | Activity: 44% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Low-budget Commercials:** Opportunity for brands to create humorous and attention-grabbing advertisements on a smaller budget. - **Collaborative Efforts:** Potential for brands to partner with other companies or influencers to create unique and buzz-worthy products. - **Comedic Marketing:** Chance for brands to leverage humor and satire to engage and entertain consumers. ### Industries Being Reshaped - **Footwear:** Disruptive innovation opportunity in creating collaborative and limited-edition sneakers that appeal to sneakerheads and streetwear enthusiasts. - **Skateboarding:** Opportunity for skateboarding brands to partner with fashion and footwear brands to create stylish and functional products for skateboarders. - **Marketing and Advertising:** Opportunity for marketing agencies to specialize in creating comedic and unconventional commercials that capture the attention of viewers. ## Related on Trend Hunter - [Skateboarder-Inspired Footwear Spots](https://www.trendhunter.com/trends/nyjah-4.md) - [Celebrity Super Bowl Commercials](https://www.trendhunter.com/trends/skechers-no-t.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Purposefully Imperfect Joint Sneakers](https://www.trendhunter.com/trends/kanghyuk.md) - [Humorous Brand Ambassador Partnerships](https://www.trendhunter.com/trends/yeti-boo.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Athlete-Starring Film Ads](https://www.trendhunter.com/trends/jurassic-park-themed-1.md) - [Celebrity-Endorsed Sneaker Campaigns](https://www.trendhunter.com/trends/start-with-sneakers.md) - [Kickoff Footwear Commercials](https://www.trendhunter.com/trends/skechers-big-game.md)