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# Street-Climbing Candid Lookbooks
The Reebok Classics Spring/Summer Ad is Simple yet Effective

By Jonathon Brown | Published 2013-01-09 | Updated 2013-01-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-classics-springsummer
References: [youtu.be](http://youtu.be/ev2hzUDzVmU) & [reebok](http://www.reebok.com)

For the [Reebok](https://www.trendhunter.com/trends/reebok-x-kodak) Classics Spring/Summer collection, the streetwear/sneaker company opted to go with a [candid, life-like video look book](https://www.trendhunter.com/trends/flex-as-you-go) rather than a contrived, over-styled studio shoot.

There’s certainly something to be said for seeing a collection of clothes in their natural habitat. Reebok chose to take this route to show of their new collection and it works perfectly. The Reebok Classics Spring/Summer collection is shown in exactly the kinds of settings Reebok’s young target demographic would be wearing it: with their friends.

The look book is simple, yet conveys a mildly mischievous energy as we’re shown various young people doing everything from standing on cars to climbing fences to doing bicycle tricks. There are no high-performance stunts or even comic relief, just good, old-fashioned hanging out. Would you hang out in these?

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 5% | Activity: 22% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Candid Lookbooks:** Fashion companies showcasing their collections in natural and candid settings to create a relatable image for their young target audience.
- **Life-like Videos:** More companies opting for candid and life-like videos rather than contrived and over-styled studio shoots to showcase their collections.
- **Streetwear Aesthetics:** The growing trend of fashion brands incorporating streetwear aesthetics into their collections to appeal to the younger generations.

### Industries Being Reshaped

- **Fashion:** Fashion brands seeking to create a relatable, authentic image for their young target audience through candid and natural videos showcasing their collections.
- **Advertising:** Marketing and advertising firms exploring the use of candid and life-like videos to promote products and create a more relatable brand image.
- **Media Production:** Media production companies specializing in creating authentic and candid video content for fashion brands looking to showcase their collections in natural settings.

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