# Relaunched Retro Runners Reebok Re-Releases Their Classic BB4600 Kicks By Christina Butty | Published 2009-08-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-bb4600 References: [hypebeast](http://hypebeast.com/2009/08/reebok-bb4600-re-issue-collection/) & [sneakers.pair](http://sneakers.pair.com/m-bb4600.htm) Due to be re-released in the near future are these [Reebok](https://www.trendhunter.com/trends/ers-4000) BB4600 [basketball-esque high tops](https://www.trendhunter.com/trends/reverse-metallic). Available in three colorways—green, blue and grey, the Reebok BB4600 kicks are a fun blast from the past. Maybe the [relaunch of the Reebok BB4600](https://www.trendhunter.com/trends/kareem-abduljabbar) has something to do with Billy Ray Cyrus coming back into the spotlight, since some folks remember the country star sporting these back in the day. **Implications** - Consumers are looking for a connection to the recent past and are drawn to an aesthetic through irony. Youth consumers are looking for a tangible way to reappropriate the past through their aesthetic choices. Brands seeking to forge a connection with this group are suggested to identify ostentatious forms from previous decades. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 36% | Activity: 58% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Retro Revival:** Brands across various industries can capitalize on the nostalgia trend by bringing back previously popular products with a modern twist. - **Aesthetic Appropriation:** The youth market is seeking to incorporate past styles into their aesthetic choices which creates opportunities for brands to offer unique retro-inspired products. - **Irony in Fashion:** Consumers are drawn to irony in clothing and footwear choices which opens up opportunities for brands to offer tongue-in-cheek retro-inspired collections. ### Where This Applies - **Fashion:** The fashion industry can leverage the nostalgia trend by reviving classic designs with contemporary adaptations. - **Footwear:** The footwear industry can capitalize on the popularity of retro-inspired trends by re-releasing classic kicks with updated technology and design. - **Consumer Goods:** The consumer goods industry can target younger consumers by offering retro-themed products with a modern twist. ## Related on Trend Hunter - [Brightly Accented Retro Sneakers](https://www.trendhunter.com/trends/ers-4000.md) - [80s-Inspired Sci-Fi Sneakers](https://www.trendhunter.com/trends/alien-romulus-reebok-bb-4000-ii-mid-shoes.md) - [Celebratory Shoe Anniversary Drops](https://www.trendhunter.com/trends/club-c-85-vintage.md) - [Vintage-Inspired Apparel Capsules](https://www.trendhunter.com/trends/reebok-x-kodak.md) - [Timeless Revived Basketball Shoes](https://www.trendhunter.com/trends/kareem-abduljabbar.md) - [Space Exploration Sneaker Styles](https://www.trendhunter.com/trends/2024-reebok-x-nasa-shoes.md) - [Reinvented Retro Running Shoes](https://www.trendhunter.com/trends/new-balance-1000-3.md) - [Slim Low-Profile Sneakers](https://www.trendhunter.com/trends/slim-lowprofile-sneakers.md) - [Basketball-Honoring Sneakers](https://www.trendhunter.com/trends/bb-4000-li-basketball-shoes.md)