# Glow Stick Sneakers Reebok and Uslu Airlines Shoe Lights Up the Night By Brian G Randles | Published 2010-02-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-and-uslu-airlines References: [hypebeast](http://hypebeast.com/2010/02/uslu-airlines-reebok-courtee-mid/) & [usluairlines](http://www.usluairlines.com/) [Reebok](https://www.trendhunter.com/trends/instapump-fury-4) and USLU Airlines have joined together to come up with a sneaker that looks like it should be on a roller rink. In normal light, the shoe just features a normal, subtle tonal print. But once the lights go out, the [glow-in-the-dark pattern](https://www.trendhunter.com/trends/kai-2-white-phantom) is revealed and the party can start. Nothing like a glow-in-the-dark show to get things going on a Saturday night. Be sure to check out other [Reebok shoes](https://www.trendhunter.com/trends/reebok-x-sesame-street) on Trend Hunter below. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 47% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Glow-in-the-dark Footwear:** Opportunity for footwear brands to experiment with non-traditional materials and designs to create unique, eye-catching products. - **Functional Fashion:** Opportunity for fashion brands to merge style and practicality in their designs and create products that serve a specific purpose beyond aesthetic appeal. - **Glow-in-the-dark Nightlife:** Opportunity for event planners and nightlife industry to incorporate glow-in-the-dark products and experiences into their offerings for unique and memorable events. ### Industries Being Reshaped - **Footwear:** Footwear brands can experiment with new materials and designs to create unique, functional products that offer both style and practicality. - **Fashion:** Fashion brands can explore ways to merge style and functionality in their products to cater to consumers who value both aesthetics and practicality. - **Nightlife:** Event planners and nightlife industry can incorporate glow-in-the-dark products and experiences into their offerings to provide unique and memorable experiences for their customers. ## Related on Trend Hunter - [Floral Adorned Fluorescent Sneakers](https://www.trendhunter.com/trends/instapump-fury-4.md) - [Glowing Collaborative Y2K Sneakers](https://www.trendhunter.com/trends/vomero-5-1.md) - [Compact glow-in Sneakers](https://www.trendhunter.com/trends/kai-2-white-phantom.md) - [Vibrantly Inspired Lifestyle Sneakers](https://www.trendhunter.com/trends/northern-lights-sneakers.md) - [Thin-Sole Lifestyle Sneakers](https://www.trendhunter.com/trends/street-legacy-u.md) - [Cartoon-Themed Shoe Collections](https://www.trendhunter.com/trends/reebok-x-sesame-street.md) - [Brightly Accented Retro Sneakers](https://www.trendhunter.com/trends/ers-4000.md) - [Stunning Designer-Backed Shoe Revamps](https://www.trendhunter.com/trends/danielle-guizio1.md) - [Reptilian-Inspired Bold Sneakers](https://www.trendhunter.com/trends/glowaconstrictor.md)