# Branded Core-Engaging Chairs Reebok and Odd Matter's Chair Was Made Using Flexweave Technology By Ell Smith | Published 2018-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-and-odd-matter References: [psfk](https://www.psfk.com/2018/01/chairs-made-from-reeboks-flexweave-material.html) & [reebok](http://www.reebok.com/on/demandware.store/Sites-Reebok-US-Site/en_US/Home-Show) It's been scientifically proven that sitting in a chair all day negatively impacts one's physical health, which is why [Reebok](https://www.trendhunter.com/trends/eames-office-and-reebok) and Odd Matter have partnered to offer consumers a chair that engages your core as you sit. The chair was designed using the same flexweave technology that is featured in Reebok's shoes, which is made through [interlocking various strands](https://www.trendhunter.com/trends/knit-one), resulting in a "strong and lightweight construction." For this project, Odd Matter altered the material's shape to test how it functioned while under tension. The end result, is a functioning chair that enables an individual to activate their core muscles while seated, offering a dual-purpose object, that's both practical and innovative. This collaborative project was created as part of the Reebok Innovative Collective. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 77% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Core-engaging Chairs:** Opportunity for companies to develop chairs that engage users' core muscles while seated, promoting better physical health. - **Flexweave Technology:** Potential to apply Reebok's flexweave technology to create strong and lightweight furniture constructions. - **Dual-purpose Objects:** Market for innovative products that serve multiple functions, such as chairs that activate core muscles while seated. ### Who This Affects Most - **Furniture:** Furniture industry can explore the development of core-engaging chairs using flexweave technology. - **Sportswear:** Sportswear companies can leverage flexweave technology to create lightweight and durable furniture pieces. - **Wellness:** Wellness industry can embrace dual-purpose objects, such as chairs that promote core engagement, to cater to health-conscious consumers. ## Related on Trend Hunter - [Dynamic Intelligent Office Chairs](https://www.trendhunter.com/trends/dynamic-spinecare.md) - [Dynamic Ergonomic Chairs](https://www.trendhunter.com/trends/libernovo-omni.md) - [Exercise-Friendly Gym Ball Chairs](https://www.trendhunter.com/trends/corefitball-pro.md) - [Sleek Posture-Correcting Seats](https://www.trendhunter.com/trends/ayur-chair-1.md) - [Health-Focused Office Chairs](https://www.trendhunter.com/trends/smart-office-chair.md) - [Performance-Driven Ergonomic Office Chairs](https://www.trendhunter.com/trends/ergonomic-office-chair2.md) - [Research-Backed Swooped Work Chairs](https://www.trendhunter.com/trends/breck-chair.md) - [Supplemental Posture Chair Supports](https://www.trendhunter.com/trends/curble-chair.md) - [Ergonomic Quad-Layer Chair Designs](https://www.trendhunter.com/trends/autonomous-ergochair-ultra-2.md)