# Ballin' Barney Kicks Reebok and Atmos Join Heads to Create Court Victory Pumps By Brian G Randles | Published 2009-10-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-and-atmos References: [highsnobiety](http://www.highsnobiety.com/news/2009/10/17/atmos-x-reebok-court-victory-pump-velour-pack/) & [item.rakuten.co.jp](http://item.rakuten.co.jp/atmos-tokyo/j00249/) [Reebok](https://www.trendhunter.com/trends/reebok-x-ghostwrite) and [Atmos](https://www.trendhunter.com/trends/umbro-4) have put their heads together to create a shoe that celebrates the 20th anniversary of the original Reebok pump. The Reebok Court Victory Pumps comes in both green and purple. I heard if you buy both pairs they throw in a complimentary ‘[Barney Falls](https://www.trendhunter.com/trends/crocs-and-barney) in a Tar Pit’ DVD. Perfect to wear with those new skinny jeans, you can check out more on the Reebok and Atmos collaborative effort at the link below. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 48% | Activity: 25% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Anniversary Shoes:** Collaborative efforts between companies to create celebratory sneakers for anniversaries and milestones. - **Colorful Retro Sneakers:** The revival of retro sneakers in bold and bright colors. - **Complimentary Promotions:** Offering complementary promotions like DVDs or other small items to incentivize customers to purchase multiple pairs of shoes. ### Where This Applies - **Athletic Footwear:** The athletic footwear industry can collaborate with fashion and pop culture brands to create limited edition shoes celebrating anniversaries and milestones. - **Fashion Accessories:** Retro sneakers in bold colors can be a new trend in the fashion accessory industry, sold in stores and online. - **Home Entertainment:** The home entertainment industry can provide promotional products like DVDs to be paired with footwear purchases, creating cross-industry promotions. ## Related on Trend Hunter - [Sneaker-Inspired Tennis Collectibles](https://www.trendhunter.com/trends/reebok-x-ghostwrite.md) - [Basketball-Honoring Sneakers](https://www.trendhunter.com/trends/bb-4000-li-basketball-shoes.md) - [Floral Adorned Fluorescent Sneakers](https://www.trendhunter.com/trends/instapump-fury-4.md) - [Playfully Collaborative Clog Designs](https://www.trendhunter.com/trends/crocs-and-barney.md) - [Soda-Collaborative Dynamic Sneakers](https://www.trendhunter.com/trends/shaq-attaq-2.md) - [Celebratory Shoe Anniversary Drops](https://www.trendhunter.com/trends/club-c-85-vintage.md) - [Laceless Personalized Sneaker Fits](https://www.trendhunter.com/trends/instapump-fury-3.md) - [Reimagined Low-Cut Suede Sneakers](https://www.trendhunter.com/trends/jabbar-low.md) - [Dramatically Designed Chunky Sneakers](https://www.trendhunter.com/trends/noir-kei.md)