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# Blacked-Out Sci-Fi Sneakers
The Reebok Aliens Cinema Pack Gives a Subtle Nod to the Iconic Film

By Michael Hines | Published 2011-03-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-aliens-cinema-pack
References: [highsnobiety](http://www.highsnobiety.com/news/2011/03/17/reebok-cl-alien-stomper-cinema/) & [mita-sneakers.co.jp](http://www.mita-sneakers.co.jp/)

[Reebok](https://www.trendhunter.com/trends/alien-romulus-reebok-bb-4000-ii-mid-shoes) is paying homage to the classic sci-fi flick "Aliens" once again with the Reebok Aliens Cinema Pack. The Reebok Aliens Cinema Pack is a revival of the black Alien Stomper first worn by Ellen Ripley (Sigourney Weaver) and other employees aboard the Weyland-Yutani.

You've got to hand it to Reebok for going toe-to-toe with [Adidas](https://www.trendhunter.com/trends/hal-studios-adidas) with the Cinema Pack. While Star Wars clearly is the bigger name, Reebok has responded with some solid shoes from some pretty big-named movie franchises, including Indiana Jones and the aforementioned Aliens.

The Reebok Aliens Cinema Pack isn't branded with anything identifying it with the film. You're going to have to be a sharp-eyed film fan or movie buff to spot these in the wild.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 41% | Activity: 59% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Movie Franchise Collaborations:** Companies can use popular movie franchises as a source of inspiration for product design and marketing.
- **Nostalgia Marketing:** Brands can tap into consumer nostalgia for classic movies and other pop culture phenomena to develop new products and marketing campaigns.
- **Sneaker Culture:** Sneaker enthusiasts and collectors continue to drive demand for unique and limited edition shoes inspired by popular culture.

### Sectors Adopting This

- **Fashion and Apparel:** Fashion brands can collaborate with movie studios to create limited edition clothing and accessories inspired by iconic films.
- **Entertainment:** Movies studios can license their intellectual property to fashion and apparel companies for creative new product collaborations.
- **Consumer Goods:** Manufacturers of consumer goods such as shoes can tap into fan culture to create buzz and drive sales for their products.

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