# Commemorative Gimmick Kicks The Reebok 20th Anniversary Pump Brings Back the Funk By Robyn Currie | Published 2009-11-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-20th-anniversary-pump References: [freshnessmag](http://www.freshnessmag.com/2009/11/05/espionage-x-reebok-pump20-anniversary-collection/) & [reebok](http://www.reebok.com) Remember when all the rage was that silly pump in your shoes that, according to the commercials, would make you jump higher and win more games? In reality all it did was tighten the shoe around your foot. It is back with the [Reebok](https://www.trendhunter.com/trends/instapump-fury-3) 20th Anniversary Pump with Espionage. Think the old-school Pump, but with a super rad twist. The upper is made out of a [carbon fiber material](https://www.trendhunter.com/trends/instapump-fury-5), and the mid has some [glow-in-the-dark features](https://www.trendhunter.com/trends/vomero-5-1) for a badass nighttime effect. Check out the gallery for more shots of the Reebok 20th Anniversary Pump edition. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 34% | Activity: 45% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Retro-inspired Sneakers:** There is an opportunity for shoe manufacturers to incorporate vintage elements into modern footwear. - **Carbon Fiber Materials in Footwear:** Shoe companies can experiment with more durable materials to create a longer-lasting and sustainable footwear option. - **Nighttime Sneakers:** There is a growing trend for sneakers with glow-in-the-dark features that could appeal to people who are active at night. ### Sectors Adopting This - **Athletic Footwear:** Athletic shoe companies can take advantage of incorporating innovative materials and design features to create disruptive sneakers. - **Fashion Footwear:** Fashion shoe manufacturers can explore integrating retro elements and innovative design features to create unique and iconic footwear. - **Sustainable Footwear:** Carbon fiber materials can offer shoe companies an opportunity to create a more sustainable and eco-friendly footwear line. ## Related on Trend Hunter - [Laceless Personalized Sneaker Fits](https://www.trendhunter.com/trends/instapump-fury-3.md) - [Celebratory Shoe Anniversary Drops](https://www.trendhunter.com/trends/club-c-85-vintage.md) - [Floral Adorned Fluorescent Sneakers](https://www.trendhunter.com/trends/instapump-fury-4.md) - [Soda-Collaborative Dynamic Sneakers](https://www.trendhunter.com/trends/shaq-attaq-2.md) - [Game Console Sneaker Designs](https://www.trendhunter.com/trends/playstationinspired-sneaker.md) - [Dramatically Designed Chunky Sneakers](https://www.trendhunter.com/trends/noir-kei.md) - [Brightly Accented Retro Sneakers](https://www.trendhunter.com/trends/ers-4000.md) - [Creature-Inspired Basketball Shoes](https://www.trendhunter.com/trends/allpro-nitro.md) - [Glowing Collaborative Y2K Sneakers](https://www.trendhunter.com/trends/vomero-5-1.md)