# Revamped Retro-Kicks Reebok Revitalizes Famed Classics in 2009 Summer Collection By Andrew Robichaud | Published 2009-06-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-2009-summer-collection References: [highsnobiety](http://www.highsnobiety.com/news/2009/06/16/reebok-summer-2009-new-releases/) [Reebok](https://www.trendhunter.com/trends/ers-4000) is taking a step backward in order to take a step forward with their Summer 2009 sneaker collection. These [retro-themed kicks](https://www.trendhunter.com/trends/air-rejuven8) are famed models from [Reebok's history](https://www.trendhunter.com/trends/reebok-obey) that keep true to their original designs, but also possess a modern flair. Reebok has included the 'Commitment,' the 'Pump Omni Lite,' the 'Sir Jam,' the 'Hexalite-cushioned Sole-Trainer,' and finally the 'lightweight Inferno running shoes.' The bright and glossy hues, and the high-top strap are small but significant additions to many of these classics models. Old is cool again, folks. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 60% | Activity: 36% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Revival of Retro Sneakers:** The trend of revamping classic sneakers with modern designs creates opportunities for brands to tap into nostalgia and attract customers who appreciate vintage aesthetics. - **Emphasis on Original Design:** The incorporation of small but significant additions to retro models highlights the trend of preserving the original design elements while adding modern touches. - **Nostalgic Appeal in Footwear:** The resurgence of retro-themed sneakers showcases the appeal of nostalgia in the footwear industry, providing opportunities for companies to cater to customers seeking a sense of nostalgia. ### Where This Applies - **Fashion Footwear:** The fashion footwear industry can capitalize on revamping retro sneakers by creating unique designs that combine vintage aesthetics with modern elements, appealing to fashion-conscious consumers. - **Sportswear:** Sportswear brands can leverage the trend of preserving original design elements in retro sneakers to offer customers a blend of style and performance, attracting both athletes and casual wearers. - **Athleisure:** The athleisure industry can tap into the nostalgic appeal of retro-themed sneakers to create versatile and trendy footwear options that cater to the growing demand for fashionable, yet comfortable, athletic-inspired clothing. ## Related on Trend Hunter - [Brightly Accented Retro Sneakers](https://www.trendhunter.com/trends/ers-4000.md) - [Slim Low-Profile Sneakers](https://www.trendhunter.com/trends/slim-lowprofile-sneakers.md) - [Celebratory Shoe Anniversary Drops](https://www.trendhunter.com/trends/club-c-85-vintage.md) - [2000s-Inspired Lifestyle Sneakers](https://www.trendhunter.com/trends/progrid-omni-9.md) - [Y2K-Inspired Collections](https://www.trendhunter.com/trends/reebok-x-juicy-couture.md) - [Floral Adorned Fluorescent Sneakers](https://www.trendhunter.com/trends/instapump-fury-4.md) - [Vintage-Inspired Apparel Capsules](https://www.trendhunter.com/trends/reebok-x-kodak.md) - [Dynamic Retro Running Shoes](https://www.trendhunter.com/trends/air-pegasus-2005.md) - [Thin-Sole Lifestyle Sneakers](https://www.trendhunter.com/trends/street-legacy-u.md)