# Fiber-Infused Sugars 'Sugar 2.0' is Reduced Sugar that Has 50% Less Sugar Per Serving By Michael Hemsworth | Published 2017-01-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reduced-sugar References: [trndmonitor](https://trndmonitor.com/sweetener-spotlight-foods-2-0-launches-sugar-2-0-in-24-stores-across-the-aloha-state/) & [sugar2pt0](http://www.sugar2pt0.com/) Formulated specifically with Native Hawaiians in mind, 'Sugar 2.0' is a new kind of reduced sugar that has 50% less sugar than regular sugar as a way to provide an alternative option for Pacific Islanders. 'Sugar 2.0' is created using a mixture of 50% cane sugar and 50% fiber, which creates a product that is much healthier to put into recipes and foods than regular sugar. 'Sugar 2.0' contains no artificial ingredients and is free of [artificial sweeteners](https://www.trendhunter.com/trends/sweet-freedom-glp-1) in order to keep the recipe as close to natural as possible. The infusion of [soluble fiber](https://www.trendhunter.com/trends/probiotic-drink-mix) into the reduced sugar ingredients helps to slow the absorption rate in the body and works as a carb blocker to make it an inherently healthier alternative for the health-conscious to use. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 37% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Reduced Sugar Products:** The use of fiber-infused sugars could lead to the creation of healthier reduced sugar products with alternative ingredient options. - **Soluble Fiber Ingredient:** The incorporation of soluble fiber into ingredients could create opportunities for innovative health-conscious food products. - **Authentic Ingredient Formulations:** Reduced sugar formulations with natural ingredients and no artificial sweeteners could create a market for authentic ingredient formulations. ### Who This Affects Most - **Food and Beverage:** The Food and Beverage industry could benefit from the introduction of healthier reduced sugar ingredients. - **Health and Wellness:** The Health and Wellness industry could see a rise in demand for products that incorporate soluble fiber as a healthier alternative ingredient. - **Pacific Islander Foods:** The Pacific Islander Foods industry could benefit from the development of healthier ingredient options that cater to the specific health concerns of the demographic. ## Related on Trend Hunter - [Sugar-Reducing Fiber Ingredients](https://www.trendhunter.com/trends/beneoscl85.md) - [Alternative Sugar Chocolates](https://www.trendhunter.com/trends/supplant.md) - [Glycemic Inhibitor Sweetener Solutions](https://www.trendhunter.com/trends/nutraex-bisugar.md) - [Sugar-Mimicking Sweetener Blends](https://www.trendhunter.com/trends/sweetener-blend.md) - [Ultra-Potent Sugar Substitutes](https://www.trendhunter.com/trends/soulsweet.md) - [Sugarcane-Made Sweeteners](https://www.trendhunter.com/trends/zerocalorie-sweeteners.md) - [Cacaofruit Sugar Substitutes](https://www.trendhunter.com/trends/cacaofruit-sugar-substitute.md) - [All-Natural Low-Glycemic Sweeteners](https://www.trendhunter.com/trends/reduced-calorie-sweetener.md) - [Reduced Sugar Juices](https://www.trendhunter.com/trends/better-juice.md)