# Lower Sugar Gummy Products Better Nutritionals and DouxMatok Partnered on Reduced Sugar Gummies By Michael Hemsworth | Published 2022-10-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reduced-sugar-gummies References: [candyindustry](https://www.candyindustry.com/articles/90710-better-nutritionals-douxmatok-partner-on-reduced-sugar-gummies) & [betternutritionals](http://betternutritionals.com/)  A series of reduced sugar gummies have been created through a partnership between [Better Nutritionals](https://www.trendhunter.com/trends/better-juice) and [DouxMatok](https://www.trendhunter.com/trends/douxmatok) to offer consumers a tasty product that's more health-focused. The gummies are intended to grow within the [better-for-you gummy supplement category](https://www.trendhunter.com/trends/good-gummies) and support companions in their bid to bring high-quality products to market. The gummies are achieved using Incredo Sugar, and feature a taste and texture that is the same as what one would find with standard gummies. CEO of Better Nutritionals Sharon Hoffman spoke on the reduced sugar gummies saying, "At Better Nutritionals, we have always prioritized high-quality and nutrition with our cutting-edge formulations of gummy supplements, and we’re thrilled to work with DouxMatok and its Incredo Sugar to uphold that commitment and innovate in the gummy category specifically." ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 51% | Activity: 67% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Reduced Sugar Products:** Opportunities for new products and formulations that reduce sugar content through innovative ingredients and technologies. - **Better-for-you Supplements:** Opportunities for creating healthier supplement options that appeal to consumers' growing interest in wellness and nutrition. - **Health-focused Confectionery:** Opportunities for developing confectionery products that prioritize health without compromising taste or texture, using innovative ingredients and solutions. ### Where This Applies - **Food and Beverage:** The food and beverage industry can benefit from developing products with reduced sugar content that cater to consumer demand for healthier snacking options, using innovative ingredients and technologies. - **Nutritional Supplements:** The nutritional supplement industry can benefit from creating better-for-you supplement options that appeal to consumers' growing interest in wellness and nutrition, using innovative formulations and packaging solutions. - **Confectionery:** The confectionery industry can benefit from developing health-focused products that prioritize taste and texture while also catering to consumer demand for healthier options, using innovative ingredients and technologies. ## Related on Trend Hunter - [Decadent Low-Sugar Chocolates](https://www.trendhunter.com/trends/douxmatok.md) - [Zero-Sugar Fish Gummies](https://www.trendhunter.com/trends/berry-gummy-guppies.md) - [Sugar-Based Sweetener Products](https://www.trendhunter.com/trends/incredo-sugar-g2.md) - [Reduced Sugar Juices](https://www.trendhunter.com/trends/better-juice.md) - [Low-Sugar Prebiotic Gummies](https://www.trendhunter.com/trends/prebiotic-gummies.md) - [Reduced Sugar Gummy Candies](https://www.trendhunter.com/trends/rowntrees-gummies.md) - [Revamped Low-Sugar Candies](https://www.trendhunter.com/trends/smartsweets-products.md) - [Low-Sugar Healthy Fruit Sorbets](https://www.trendhunter.com/trends/sugarreducing-technology.md) - [Better-For-You Hydrating Gummies](https://www.trendhunter.com/trends/top-gum.md)