# Health-Focused Yeast Spreads Reduced Salt Marmite Contains 25% Less Sodium Than the Original By Michael Hemsworth | Published 2018-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reduced-salt-marmite References: [conveniencestore](https://www.conveniencestore.co.uk/products/marmite-reveals-reduced-salt-jars/566090.article) & [marmite](https://www.marmite.co.uk) Global concerns about health are seeing many consumers seek out products that boast a healthier profile, which is being responded to by new options like Reduced Salt Marmite. Containing 25% less sodium than the original, the [yeast extract spread](https://www.trendhunter.com/trends/vitalite-spread) boasts a light blue packaging that helps it to stand apart from other products on the shelf as a [healthier alternative](https://www.trendhunter.com/trends/spreadable-butter-product). The new spread will be promoted by the brand in the UK with a campaign to help make it known to consumers who practice a [low-sodium diet](https://www.trendhunter.com/trends/daiya-foods-and-microsalt). The Reduced Salt Marmite speaks to the need for classic products with an augmented recipe to help make them more applicable for consumers who are looking to practice a healthier lifestyle. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Health-focused Spreads:** Opportunity to create and market spreads with healthier profiles to meet the growing demand of health-conscious consumers. - **Low-sodium Products:** Offering low-sodium options for traditional products can help meet the demands of consumers who want to practice a low-sodium diet. - **Reformulated Classic Products:** There is an opportunity to reformulate classic products to meet the demand for healthier options while keeping the taste and familiarity intact. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can expand their product portfolio to include healthier options for consumers who prioritize health. - **Health and Wellness:** The health and wellness industry can promote low-sodium products as a way for consumers to achieve their health goals. - **Marketing and Advertising:** Marketing and advertising firms can help promote low-sodium and healthier options to consumers who are interested in living a healthy lifestyle. ## Related on Trend Hunter - [High-End Ingredient Yeast Spreads](https://www.trendhunter.com/trends/marmite-truffle.md) - [Reduced Salt Cereal Recipes](https://www.trendhunter.com/trends/special-k.md) - [Spreadable Low-Fat Butters](https://www.trendhunter.com/trends/salted-spreadable-butter.md) - [Yeast Spread Snack Chips](https://www.trendhunter.com/trends/marmite-crisps.md) - [Yeast Spread Oat Crackers](https://www.trendhunter.com/trends/nairns-marmite-cheese-oatcakes.md) - [Savory Spread-Inspired Cheeses](https://www.trendhunter.com/trends/cheddar-cheese-and-marmite.md) - [Exclusive Savory Spread Sandwiches](https://www.trendhunter.com/trends/cheddar-cheese-marmite-sandwich.md) - [Reduced Fat Curry Pastes](https://www.trendhunter.com/trends/sharwoods-30-reduced-fat-pastes.md) - [Reduced Sodium Food Salts](https://www.trendhunter.com/trends/teksalt.md)