# Reduced Plastic Candy Packaging Fruittella Has Announced a Reduced Plastic Packaging Design By Michael Hemsworth | Published 2021-02-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/reduced-plastic-packaging-design References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/fruittella-reduces-plastic-across-portfolio-with-new-pack-design-16-02-2021/) & [fruittella](https://www.fruittella.co.uk) A new reduced plastic packaging design is being launched by [confectionery brand Fruitella](https://www.trendhunter.com/trends/new-fruittella-jellies) in a move towards a larger sustainability goal that will save large amounts of waste each year. The packaging will highlight the real fruit ingredients that go into the product in an eye-catching manner, which is hoped to drive consumer appeal. This will also see ingredient credentials including [natural coloring, natural flavoring](https://www.trendhunter.com/trends/lidl-packaging) and more highlighted for shoppers to easily pinpoint. The Fruitella reduced plastic packaging design will see a thinner material being used that will make pack sizes smaller, but won't reduce the portion sizes. This will help to enhance peace of mind amongst consumers that they are getting the same amount of value, but simply with less waste. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 59% | Activity: 82% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Sustainable Candy Packaging:** Opportunities exist for companies to explore innovative and sustainable packaging solutions that reduce waste and highlight ingredient transparency, driving consumer appeal. - **Ingredient Transparency in Packaging:** Innovative packaging solutions that highlight real ingredients, natural flavoring, and more, can increase consumer trust and purchase intent. - **Thinner Packaging Material:** Opportunities exist to explore new packaging materials that are thinner and produce smaller packaging designs while maintaining value for consumers. ### Who This Affects Most - **Confectionery:** Opportunities abound for confectionery brands to explore sustainable packaging options and highlight ingredient transparency to attract sustainability-minded consumers. - **Packaging:** Innovative packaging companies can create new solutions that emphasize sustainability, ingredient transparency, and reduced waste to meet the growing consumer demand for environmentally conscious products. - **Retail:** Retailers can work with confectionery and packaging companies to promote sustainable packaging and ingredient transparency to consumers, meeting the growing demand for environmentally conscious products. ## Related on Trend Hunter - [Efficiency-Optimized Snack Packaging](https://www.trendhunter.com/trends/kellanova-snack-packaging.md) - [Tasty Themed Jelly Candies](https://www.trendhunter.com/trends/fruittella-curiosities.md) - [Snack Packaging Plastic Reductions](https://www.trendhunter.com/trends/plastic-packaging-reduction.md) - [Eco-Friendly Cracker Packaging](https://www.trendhunter.com/trends/jacobs-crackers-selection.md) - [Eco-Focused Candy Packaging](https://www.trendhunter.com/trends/barratt-favourites.md) - [Eco Easter Product Packaging](https://www.trendhunter.com/trends/ferrero-easter-range.md) - [Reduced Packaging Drink Ranges](https://www.trendhunter.com/trends/7select-replenish-range.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Reduced Plastic Drink Packaging](https://www.trendhunter.com/trends/lucozade-packaging.md)