# Modernized Eco Snack Packaging Popchips Has Unveiled Reduced Packaging to Save Tonnes of Material By Michael Hemsworth | Published 2020-10-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/reduced-packaging References: [talkingretail](https://www.talkingretail.com/products-news/crisps-snacks/kp-snacks-reduces-packaging-for-popchips-range-26-10-2020/) & [kpsnacks](https://www.kpsnacks.com) [KP Snacks](https://www.trendhunter.com/trends/popchips-snacks)-owned [Popchips](https://www.trendhunter.com/trends/hot-and-spicy) has unveiled reduced packaging in a move to help modernize the brand and save materials by the tonne. The brand announced that it has reduced the size of plastic layers both inside and outside that will help contribute towards an overall decrease of 10% per year. This is estimated to be as much as 23 tonnes of material that will be saved, which translates to over five million fewer packs each year. The Popchips reduced packaging will be rolling out to retailers starting in November through January 2021 and is part of the KP Snacks pacKPromise. This will see the company shifting towards less packaging across its entire portfolio of products with the end goal to have all plastic film packaging being 100% recyclable by 2025. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 64% | Activity: 65% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Reduced Packaging:** Reducing packaging size and material usage to save resources and improve sustainability in the snack industry. - **Sustainable Packaging:** Shifting towards sustainable and recyclable packaging materials to meet consumer demand for eco-friendly products. - **Portfolio Optimization:** Implementing packaging improvements across the entire product portfolio to reduce waste and improve environmental impact. ### Industries Being Reshaped - **Snack Food:** The snack food industry can explore innovative packaging solutions to reduce waste and improve sustainability. - **Consumer Goods:** Consumer goods companies can adopt sustainable packaging practices to meet consumer demand for environmentally friendly products. - **Packaging and Printing:** The packaging and printing industry can develop and offer eco-friendly packaging solutions to support brands in reducing their environmental footprint. ## Related on Trend Hunter - [Efficiency-Optimized Snack Packaging](https://www.trendhunter.com/trends/kellanova-snack-packaging.md) - [Paper-Packaged Snack Chips](https://www.trendhunter.com/trends/walkers-baked-multipacks.md) - [Reduced Plastic Snack Packaging](https://www.trendhunter.com/trends/specially-selected-hand-cooked-chips.md) - [Paper-Packaged Popped Snacks](https://www.trendhunter.com/trends/snack-a-jacks-multipacks.md) - [Paper-Based Potato Chip Packaging](https://www.trendhunter.com/trends/pringles-packaging.md) - [Sustainable Snack Chip Packaging](https://www.trendhunter.com/trends/pepsico-europe.md) - [Health-Focused Popped Snacks](https://www.trendhunter.com/trends/popchips-snacks.md) - [Eco-Friendly Cracker Packaging](https://www.trendhunter.com/trends/jacobs-crackers-selection.md) - [Recyclable Resin Chip Packaging](https://www.trendhunter.com/trends/tortilla-chip-packaging.md)