# Exotic Deli-Style Chips Australian Snack Brand 'Red Rock Deli' is Being Introduced to the US By Laura McQuarrie | Published 2018-04-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/redrock-deli References: [prnewswire](https://www.prnewswire.com/news-releases/aussie-fave-red-rock-deli-potato-chips-debut-stateside-featuring-exotic-new-flavors-300637394.html) & [redrockdeli](http://www.redrockdeli.com/) Popular Australian snack brand Red Rock Deli and its [deli-style potato chips](https://www.trendhunter.com/trends/salty-dogs) are soon being launched in the United States through select retailers, promising an "elevated snacking experience" for consumers. Red Rock Deli's range of potato chips includes exotic, unusual flavors like [Himalayan Pink Salt](https://www.trendhunter.com/trends/spicy-himalayan-pizza), Red Curry and Coconut, which features pairs spicy cayenne pepper and coconut, as well as the zesty Lime and Cracked Pepper. These chips are cooked in 100% sunflower oil, are Non-GMO Project verified and contain no artificial colors or flavors. Knowing that many consumers are looking for interesting flavor experiences, [PepsiCo](https://www.trendhunter.com/trends/thats-nuts) is helping Red Rock Deli make its debut in the United States. Those who are curious about the deli-style snacks will be able to sample the chips through Red Rock Deli's city summer tour. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 66% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Exotic Flavored Snacks:** There is an opportunity for snack brands to introduce unique and unusual flavors that offer an elevated snacking experience. - **Health-conscious Snacking:** Consumers are increasingly seeking snacks that are Non-GMO, free from artificial ingredients, and cooked in healthier oils, creating an opportunity for snack brands to cater to this demand. - **International Snack Expansion:** Brands from different countries have the potential to expand their market by introducing their unique snack products to new regions and countries. ### Industries Being Reshaped - **Snack Industry:** The snack industry can incorporate exotic flavors, healthy ingredients, and international expansion to attract and cater to various consumer preferences. - **Food and Beverage Industry:** Brands in the food and beverage industry can collaborate to introduce unique snack products that offer new taste experiences to consumers. - **Retail Industry:** Retailers can partner with snack brands to offer exclusive product launches and sampling experiences to attract customers and generate interest in new, exotic snack varieties. ## Related on Trend Hunter - [Spice-Forward Kettle Chips](https://www.trendhunter.com/trends/kettle-chips-flavors.md) - [Spicy Asian Beef Chips](https://www.trendhunter.com/trends/chili-beef-potato-chips.md) - [Fiery Flavor-Packed Chips](https://www.trendhunter.com/trends/pringles-spicy-range.md) - [Rose Petal Potato Chips](https://www.trendhunter.com/trends/chips-la-vie-en-rose.md) - [Flavorful Potato-Based Snacks](https://www.trendhunter.com/trends/potatobased-snack.md) - [Chip-Flavored Nut Snacks](https://www.trendhunter.com/trends/thats-nuts.md) - [Familiar Free-From Snack Products](https://www.trendhunter.com/trends/simply-snacks.md) - [Curry-Flavored Snack Chips](https://www.trendhunter.com/trends/lays-thaistyle-red-curry.md) - [Spicy Citrus Snack Chips](https://www.trendhunter.com/trends/pringles-zesty-chilli-lime.md)