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# DIY Barbecue-Baked Cupcakes
The Redpath Grapefruit Recipe is Easy to Make and Delicious

By Sarah Nazim | Published 2012-08-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/redpath-grapefruit-recipe
References: [youtube](http://www.youtube.com/watch?v=ug8ukRnsz80) & [redpathsugars](http://www.redpathsugars.com/)

The Redpath grapefruit recipe is a great dessert that can be easily made on a barbecue. One would not normally think to incorporate grapefruit into a baked dessert, but this recipe is sure to change your mind.

Redpath is a brand that makes [sugars](https://www.trendhunter.com/trends/limitededition-finishing-sugar), and by offering free recipes, they are encouraging users to buy its products. The company is also utilizing social media to engage with its target consumers. [YouTube](https://www.trendhunter.com/trends/fat-grilled-burrito) is a great source that people resort to when looking for food recipes or how-to instruction videos.

This recipe is not only delicious, but visually appealing as well. Once the [cake batter](https://www.trendhunter.com/trends/strawberry-cake-mix) is made, it is then dropped into the cored grapefruit rind, baked and topped with icing. These treats would be ideal for entertaining and are sure to impress.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 75% | Activity: 54% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Grilled Desserts:** Creating baked desserts on a barbecue opens up opportunities for unique and flavorful grilled desserts.
- **Social Media Engagement:** Utilizing social media platforms like YouTube can help businesses engage with their target consumers and promote their products.
- **Unconventional Ingredients:** Incorporating unexpected ingredients, like grapefruit, in dessert recipes can create innovative and appealing treats.

### Where This Applies

- **Food and Beverage:** The food and beverage industry can explore the trend of grilled desserts to create innovative new products or offer unique dining experiences.
- **Social Media Marketing:** The social media marketing industry can help businesses leverage platforms like YouTube for recipe sharing and engaging with target consumers.
- **Baking Supplies:** The baking supplies industry can take advantage of the trend of unconventional ingredients to create and market specialized products for unique dessert recipes.

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