# Recycled Down Puffer Jackets Everlane's Re:Down Reversible Puffer is Available in Two Colorways By Grace Mahas | Published 2019-10-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/redown-reversible-puffer References: [gearpatrol](https://gearpatrol.com/2019/10/21/everlane-redown-puffer/) & [everlane](https://www.everlane.com/products/mens-redown-short-parka-forest-copper?utm_source=pepperjam&utm_medium=2-112671&utm_campaign=120661&clickId=2863711053) In an effort to combat fast fashion, sustainable brand Everlane launched the Re:Down Reversible Puffer that's made from recycled down and feathers. The coat's shell is made with 100 percent [recycled polyester](https://www.trendhunter.com/trends/patagonia-retrox-jacket) taken from 12 renewed plastic bottles boasts a [water-resistant shell](https://www.trendhunter.com/trends/nano-puff-jacket). Moreover, the Re:Down Reversible Puffer is ultra-warm yet lightweight and its compact design allows it to be compressed into a smaller size, making it easily transportable or function as a travel pillow. Everlane is committed to transparency in pricing and shows consumers the cost of the materials, hardware, labor, transportation, and duties. In the Re:Down Reversible Puffer's case, the true cost in creating it was $87.92, however, Everlane sells it at $220 compared to the $444 a traditional retailer would price it at. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 84% | Activity: 73% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Recycled Down:** Opportunity for companies to incorporate recycled down and feathers into their products, creating sustainable alternatives in the fashion industry. - **Sustainable Fashion:** Growing demand for eco-friendly clothing creates opportunities for companies to develop sustainable fashion lines and appeal to environmentally-conscious consumers. - **Transparent Pricing:** Potential for businesses to adopt transparent pricing models, allowing consumers to see the true cost of production and make informed purchasing decisions. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore the use of recycled materials and sustainable practices to meet the demand for environmentally-friendly clothing options. - **Outdoor Gear:** Outdoor gear companies can embrace recycled down and feathers in their products to offer sustainable and warm options for customers who enjoy outdoor activities. - **Retail:** Retailers can differentiate themselves by adopting transparent pricing strategies, building trust with consumers and showcasing the value in their products. ## Related on Trend Hunter - [Featherlight Ultra-Rare Down Jackets](https://www.trendhunter.com/trends/eiderdown-puffer-jacket.md) - [Recycled Polyester Fleece Jackets](https://www.trendhunter.com/trends/patagonia-retrox-jacket.md) - [Packable Adventurer Puffer Jackets](https://www.trendhunter.com/trends/proof-powerfill-down-jacket.md) - [Upcycled Outdoor Down Blankets](https://www.trendhunter.com/trends/rebird-down-blanket.md) - [Circular Outerwear Models](https://www.trendhunter.com/trends/templa-1.md) - [Recycled Tire Jackets](https://www.trendhunter.com/trends/kathmandu-epiq-se.md) - [Ethical Performance Down Jackets](https://www.trendhunter.com/trends/shackleton-down-jackets.md) - [Bonded Baffling Insulation Jackets](https://www.trendhunter.com/trends/aether-rex-down-jacket.md) - [Recycled Carbon-Made Jackets](https://www.trendhunter.com/trends/lululemon-3.md)