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# Mullet Mania
Hedi Slimane's Redneck Reinvention in Vogue Homme Japan

By Marissa Liu | Published 2009-09-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/redneck-reinvention
References: [hedislimane](http://www.hedislimane.com/fashiondiary/index.php) & [voguehommes.jp](http://www.voguehommes.jp/)

Fashion editor Nicola Formichetti and photographer/designer Hedi Slimane team up for a redneck reinvention in volume #3 of [Vogue](https://www.trendhunter.com/trends/no-rules-club) Homme Japan. Male model Paolo Anchisi sports a designer mullet and some colourful briefs in the editorial Vogue is calling, ‘Flash Back’. Anchisi is transformed into a label-clad, corn-fed farm jock who enjoys air-guitaring to his favorite tunes. The redneck reinvention shoot is steeped in the ‘80s, complete with fashionable designer mullet and a rip, roaring red colour palette.

Additional source: [Flash Back](http://nicolaformichetti.blogspot.com/2009/09/vogue-hommes-japan-issue-3-paolo.html)

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 29% | Activity: 19% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Redneck Reinvention:** opportunity for fashion brands to explore new styles and aesthetics that incorporate elements of rural culture.
- **Designer Mullet:** innovation opportunity for hairstylists and salons to create unique and trendy hairstyles that blend high fashion and traditional looks.
- **Flash Back:** potential for fashion magazines to revisit and reimagine iconic styles from the past, creating a nostalgic yet contemporary visual experience.

### Industries Being Reshaped

- **Fashion:** exploring unconventional styles and incorporating elements of rural culture in their designs.
- **Haircare:** creating innovative hairstyles that merge high fashion with traditional looks, such as the designer mullet.
- **Publishing:** reimagining iconic styles from the past and presenting them in a fresh and contemporary way in fashion magazines.

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