# Sporty Normcore Editorials Nemanja Maksic Stars in RedMilk's Latest Cover Story By Jana Pijak | Published 2014-06-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/redmilk References: [malemodelscene.net](http://www.malemodelscene.net/editorial/nemanja-maksic-luca-bellumore-redmilk/) & [malemodelscene.net](http://www.malemodelscene.net/editorial) Nemanja Maksic stars in the "Nemanja Goes Red" exclusive for RedMilk magazine. The model is captured by photographer Luca Bellumor's lens while posing in a stark studio setting. Styling for this sporty editorial is courtesy of Lorenzo Posocco who is assisted by Chiara Calzone. The duo dresses Nemanja in effortlessly cool casuals that range from [Adidas](https://www.trendhunter.com/trends/zne-collection) tracksuits to bucket hat accessories that are nostalgic and 90s inspired. Embracing fashion's current "Normcore" obsession, the "Nemanja Goes Red" editorial for RedMilk is the cover-story for the publication's "Boys Who Fashion" issue. The fashion story embraces [minimalism and ambiguity](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) and rejects over-the-top styling. Hair and makeup for the fashion story is courtesy of Valentino Perini and Sissy Belloglio who help bring photographer Luca Bellumor's vision to life. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 90% | Activity: 42% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Sporty Normcore:** Disruptive innovation opportunity: Develop a line of sporty normcore clothing that combines comfort and style. - **Nostalgic 90s Inspired:** Disruptive innovation opportunity: Create a platform for designers to collaborate and create new designs inspired by 90s fashion trends. - **Minimalism and Ambiguity:** Disruptive innovation opportunity: Design a minimalist and versatile clothing line that allows for individual interpretation and personal expression. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Implement new technologies such as 3D printing and AI in the fashion industry to streamline production and improve customization. - **Photography:** Disruptive innovation opportunity: Develop innovative camera equipment or software that enhances the photography process and allows for unique and artistic shots. - **Beauty:** Disruptive innovation opportunity: Create a line of beauty products that embrace natural, minimalist aesthetics and cater to the growing demand for clean and sustainable beauty options. ## Related on Trend Hunter - [Dynamic Athleisure Menswear Ranges](https://www.trendhunter.com/trends/red-run-menswear-collection.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md) - [Reinvented Motorcross Gear](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab.md) - [Manchester Street Legacy Clothing](https://www.trendhunter.com/trends/northern-quarter.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Traditional Football-Themed Fashion](https://www.trendhunter.com/trends/mitre-and-lack.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Playful Alpine Capsules](https://www.trendhunter.com/trends/martine-rose-and-napapijri.md)