# Anti-Extremism Search Algorithms Jigsaw's 'Redirect Method' Dissuades Potential ISIS Recruits By Joey Haar | Published 2016-09-07 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/redirect-method References: [wired](https://www.wired.com/2016/09/googles-clever-plan-stop-aspiring-isis-recruits/) People with the potential to be recruited by extremist groups like ISIS aren't well-understood by many psychology professionals, which is why Jigsaw, a [Google](https://www.trendhunter.com/trends/sensitive-ad-category)-owned think tank, is using Google's objective prediction algorithms in its new 'Redirect Method' program. The Redirect Method is a strategy for recognizing potential ISIS recruits and steering them towards content that combats the brainwashing done by extremist groups. The program works by taking advantage of the incredibly advanced [Google AdWords system](https://www.trendhunter.com/trends/aigenerated-ad). In the same way that AdWords recommends ads based on search terms, the Redirect Method will recommend content based on what it recognizes as [dangerous keywords](https://www.trendhunter.com/trends/ai-reporting). This content will include statistically successful anti-extremism campaigns such as US State Department PSAs and citizen-created online content. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 36% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Predictive Algorithm Prevention:** Using predictive algorithms to identify potential extremist activity and prevent it before it occurs. - **Ad Targeting for Preventive Measures:** Applying ad targeting technology to steer potential recruits away from extremist content and towards positive content. - **Data-driven Strategy for Combatting Extremism:** Developing data-driven strategies to dislodge extremist groups and prevent individuals from turning to violent extremism. ### Industries Being Reshaped - **Digital Marketing:** Digital marketers can apply ad targeting technology to increase their reach and influence in a way that steers customers towards buying positive, socially responsible products and services. - **Counter-terrorism:** Government agencies and counter-terrorism experts can use predictive algorithms to identify potential threats and redirect individuals towards legitimate, peaceful activities. - **Social Media:** Social media companies can use predictive algorithms to identify potentially dangerous content and redirect users towards positive content that combats extremism. ## Related on Trend Hunter - [AI Search Engines](https://www.trendhunter.com/trends/oso-ai.md) - [Algorithmic Reset Campaigns](https://www.trendhunter.com/trends/algorithm-cleansing-song.md) - [AI-Generated Keyword Suggestions](https://www.trendhunter.com/trends/keyword-suggestions.md) - [Harmful Ad-Removing Filters](https://www.trendhunter.com/trends/sensitive-ad-category.md) - [AI Research Assistants](https://www.trendhunter.com/trends/gigabrain1.md) - [Cybersecurity AI Defense Systems](https://www.trendhunter.com/trends/big-sleep.md) - [Algorithm-Free Discovery Tools](https://www.trendhunter.com/trends/youtube-content.md) - [Expanding Browser Extensions](https://www.trendhunter.com/trends/secondpage.md) - [Bias Disruption Platforms](https://www.trendhunter.com/trends/newzentropy.md)