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# Hot Sauce Tub Giveaways
Frank’s RedHot is Giving Away 100 Frank’s RedHot Kegs for the Super Bowl

By Grace Mahas | Published 2020-01-14 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/redhot-kegs
References: [helloflavour](https://www.helloflavour.ca/en-ca/our-brands/franks-redhot/nfl-form) & [helloflavour](https://www.helloflavour.ca/en-ca/our-brands/franks-redhot/game-day)

With the Super Bowl quickly approaching and to celebrate Frank's RedHot 100-year anniversary, the iconic brand has teamed up with the [NHL](https://www.trendhunter.com/trends/nhl-shave-partner) to launch the ultimate hot sauce giveaways -- 100 Frank's RedHot Kegs that are up for grabs until midnight on January 19th.

To use the all 500 liters of the RedHot kegs, fans are encouraged to “put that S#!t on everything!” including some of the branded, [football-themed recipes](https://www.trendhunter.com/trends/applebees-super-bowl-lix) such as the Pull-Apart Cheeseburger Sliders, 100th Anniversary [Buffalo Wings](https://www.trendhunter.com/trends/cheetos-crunchy-buffalo), and Frank’s RedHot Ranch Dip.

For a chance to win the ultimate game day addition, fans simply have to fill buy a Frank's RedHotSauce in any flavor and fill ou the entry form.

Image Credit: Frank's RedHot

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 50% | Activity: 49% | Freshness: 9%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Hot Sauce Giveaways:** Opportunity for brands to generate buzz and engage with consumers by offering limited-edition hot sauce giveaways.
- **Brand-partnership Promotions:** Collaborations between brands, such as Frank's RedHot and the NHL, can create unique promotional opportunities and reach new audiences.
- **Recipe-centric Marketing:** Brands can leverage their products by promoting specially created recipes that feature their products, like Frank's RedHot football-themed recipes.

### Where This Applies

- **Food and Beverage:** Hot sauce giveaways and recipe promotions can enhance brand loyalty and increase sales within the food and beverage industry.
- **Marketing and Advertising:** Promotional partnerships and recipe-centric marketing strategies create new opportunities for marketing and advertising professionals.
- **Sports and Entertainment:** Collaborations between brands and sports organizations, as seen in this article, provide opportunities for sponsorship and fan engagement in the sports and entertainment industry.

## Related on Trend Hunter

- [Free Game Day Wings](https://www.trendhunter.com/trends/free-wings.md)
- [Holiday-Themed Hot Sauce Dispensers](https://www.trendhunter.com/trends/wing-sauce-dispenser.md)
- [Exclusive Ketchup Kegs](https://www.trendhunter.com/trends/heinz-kegchup.md)
- [Chili Cheese Kegs](https://www.trendhunter.com/trends/chili-cheese-keg.md)
- [Celebrity Hot Sauce Ads](https://www.trendhunter.com/trends/thats-redhot.md)
- [Versatile Hot Sauce Bottles](https://www.trendhunter.com/trends/franks-redhot-1.md)
- [Expansive Hot Sauce Ranges](https://www.trendhunter.com/trends/franks-redhot-sauce.md)
- [Hot Sauce-Flavored Bacon Strips](https://www.trendhunter.com/trends/hormel-black-label-franks-redhot.md)
- [Hot Sauce-Paired Bacons](https://www.trendhunter.com/trends/hormel-1.md)