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# Futuristic Eco Kegs
The Kegstand

By Alex Covert | Published 2008-07-02 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/redesigning-the-kegstand
References: [core77](http://www.core77.com/blog/object_culture/rethinking_the_kegstand_10345.asp) & [kascope](http://kascope.com/)

Why the hell hasn't this been thought of before? Seriously! Frequent party-throwers will want to invest in one of these: The Kegstand. Designed by Kaleidoscope, a product development consultancy in Cincinnati, Ohio, the Kegstand is a fancy trashcan on wheels. The redesign considered transportation, maintenance, and entertainment. It has wheels, a set of handles, cup holders and a plug for drainage. Also, the Kegstand comes in two pieces that fit together to surround the keg rather than having to lift the thing into a trashcan. This gets my vote for the design/product of 2008. Good job, guys.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 35% | Activity: 23% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Sustainable Party Solutions:** The Kegstand's innovative design addresses transportation, maintenance, and entertainment aspects, making it a disruptive solution for sustainable party hosting.
- **Mobility and Convenience:** The Kegstand's wheels and handles provide mobility and convenience, offering a disruptive innovation opportunity for portable beverage containers.
- **Modular Design:** The Kegstand's two-piece modular design eliminates the need to lift heavy kegs into traditional trash cans, presenting a disruptive opportunity for modular product solutions in various industries.

### Who This Affects Most

- **Event Planning:** The Kegstand's innovative features cater to event planners, presenting a disruptive opportunity for the event planning industry to offer sustainable, portable beverage solutions.
- **Outdoor Entertainment:** The Kegstand's mobility and convenience make it an ideal product for outdoor entertainment industry, offering a disruptive solution for portable beverage containers in parks, festivals, and other outdoor venues.
- **Product Design:** The Kegstand's modular design sets an example for product designers in various industries to explore modular solutions, disrupting traditional manufacturing and assembly processes.

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