# Parody Brand Logos These Redesigned Logos Reflect the Reputation of Iconic Brands By Katherine Pendrill | Published 2015-08-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/redesigned-logos References: [fubiz.net](http://www.fubiz.net/en/2015/08/04/parody-logos-reflecting-their-brand-reputation/?utm_source=feedly&utm_medium=webfeeds) & [designcrowd](http://www.designcrowd.com/) DesignCrowd marketing manager Jo Sabin recently published a series of redesigned logos that reflect the personality of iconic brands. While many brands have built their identity around iconic and recognizable logos, these brands are often associated with other qualities as well. Sabin plays on the reputation of each brand by altering its logo to more accurately reflect its public image. The series takes on iconic brands such as [BP](https://www.trendhunter.com/trends/bp-and-fritolay-north-america), [Coca-Cola](https://www.trendhunter.com/trends/tastes-better-campaign) and [IKEA](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog) and redesigns their logos to more accurately reflect the personality of each company. Each logo draws inspiration from the original logo design, but adds a touch of humor by playing on controversial aspects of the brand. For example, the new Coca-Cola logo alludes to the idea that soda contributes to obesity, while the BP logo draws on the tragedy of the company's recent oil spill. These redesigned logos put a new spin on the identity of each iconic brand and captivate viewers with controversial themes. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Key Themes Behind This Trend - **Controversial Brand Logo Redesign:** There is a trend of redesigning iconic brand logos to more accurately reflect their controversial aspects and attract viewers with controversial themes. - **Humorous Logo Design:** The trend of humorous logo design using irony and wit to convey a message that resonates with the audience and captures their attention. - **Reputation-based Logo Design:** The trend of designing logos that reflect the reputation of the brand and convey its personality by playing on controversial and polarising aspects of the brand. ### Where This Applies - **Design Industry:** Designers in the marketing industry can utilize this trend to create engaging content that resonates with the audience by creating humorous branding and controversial design. - **Advertising Industry:** The advertising industry can use this trend to create campaigns that resonate with customers by placing focus on controversial product aspects and using witty humor in their branding. - **Consumer Goods Industry:** By focusing on controversial aspects of their products and creating branding that reflects their reputation to be polarizing, consumer brands can generate buzz and create a strong following among their target audience. ## Related on Trend Hunter - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Tongue-In-Cheek Soda Campaigns](https://www.trendhunter.com/trends/tastes-better-campaign.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Mountain-Inspired Soda Rebrandings](https://www.trendhunter.com/trends/mountain-dew-2.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Refreshed Chocolate Bar Logos](https://www.trendhunter.com/trends/kit-kat-logo.md) - [Lively Soda Rebrands](https://www.trendhunter.com/trends/fanta.md) - [Next-Generation Soda Branding](https://www.trendhunter.com/trends/new-pepsi-logo.md)