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# Luminous Laser-Cut Book Covers
The Redesigned Harry Potter Pop-Up Books are Magically Illustrated

By Alyson Wyers | Published 2014-12-03 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/redesigned-harry-potter
References: [designtaxi](http://designtaxi.com/news/371097/Harry-Potter-Books-Redesigned-With-Glowing-Covers-Pop-Up-Pages/) & [behance.net](https://www.behance.net/gallery/19617679/J-K-Rowling-Harry-Potter-)

Even though Bloomsbury recently released refreshed covers for the Harry Potter book series, a Hungarian artist put her own spin on the novels with her redesigned [Harry Potter pop-up books](https://www.trendhunter.com/trends/miniso-x-harry-potter). Kincső Nagy's glowing book covers each have an illustration symbolic of that installment's plot. For example, Harry Potter and the Deathly Hallows features a laser-cut luminous deathly hallows symbol while Harry Potter and the Chamber of Secrets has a snake in the shape of an S.

Except for the glow in the dark illustrations, the redesigned Harry Potter book covers are a simple black paper with the book title printed vertically on the side, also in black. The inside has a pop-up format with more magically mesmerizing illustration.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 87% | Activity: 86% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Books](https://www.trendhunter.com/books)

## Key Themes

### What's Driving This Trend

- **Laser-cut Book Covers:** New designs of books with laser-cut covers can add an attractive and modern look to bookstores.
- **Pop-up Format Books:** Pop-up books for young adults can be a unique innovation opportunity to enhance reading interest and keep young adults engaged.
- **Illustrative Book Covers:** Incorporating illustrations into book covers can play an important role to connect with book readers and to enhance user experience.

### Who This Affects Most

- **Publishing Industry:** Publishing industry can explore new designs of book covers and book formats like interactive pop-up books to boost book sales and readership.
- **Book Retail Industry:** Retailers can test the appetite for new innovative book designs, such as laser-cut and eye-catching illustration designs, in their stores to attract the customers.
- **Children's Book Industry:** Incorporating pop-up designs into books can be a trend for children's book industry to attract and enhance the reading interest of the young children.

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