# Couture Latex Brands This Marc Jacobs Condom May Appeal to the Brand's Male Fans By Andrea Yeung | Published 2011-02-03 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/redefining-safe-sex References: [marcjacobs](http://www.marcjacobs.com/special-items/view-all-special-items/51ca9756-b209-47a8-a605-50f09ba97522/marc-jacobs-condom--1-50) Simply packaged in black and white, these beauties aren't makeup samples or rejuvenating serums, but are actually sturdy Marc Jacobs condoms. Luxury fashion houses are redefining "safe sex" with this up and coming trend of condom-branding. With brands like Marc Jacobs promoting safe sex with their own line of Marc Jacobs condoms, it's no wonder preteens around the world and drawn to the glamorized allure of pre-marital sex. Who knows, maybe by 2020, [luxury condoms](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms) will be the standard. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 85% | Activity: 97% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Condom Branding Trend:** Luxury fashion houses are beginning to redefine safe sex with branded condoms. - **Luxury Contraceptives:** The trend of luxury brands promoting safe sex may lead to the production of other high-end contraceptives. - **Glamorized Sexual Health:** The glamorization of safe sex through high-end branding is becoming a popular trend among luxury fashion houses. ### Sectors Adopting This - **Luxury Fashion:** Branding condoms is a way for luxury fashion houses to tap into the sexual health industry. - **Sexual Health:** The promotion of safe sex through luxury branding is likely to impact the sexual health industry. - **Contraceptive Manufacturing:** There may be a growing demand for the manufacturing of upscale contraceptives as luxury brands expand into promoting sexual health. ## Related on Trend Hunter - [Ultra-Femme Contraceptive Products](https://www.trendhunter.com/trends/nixit-1.md) - [Silicone Condom Cases](https://www.trendhunter.com/trends/silicone-condom-cases.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Sexual Wellness Streetwear Collabs](https://www.trendhunter.com/trends/goat-condom.md) - [Art-Driven Fashion Capsules](https://www.trendhunter.com/trends/joy-artist-capsule.md) - [Safer Sex Campaigns](https://www.trendhunter.com/trends/use-a-condom.md) - [Fashionable Sexual Wellness Toys](https://www.trendhunter.com/trends/lelo-diesel.md) - [Promotional Condom Delivery Campaigns](https://www.trendhunter.com/trends/condom-delivery1.md) - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md)