# Chef-Approved Plant-Based Meats These Redefine Meat Products are Arriving in the European Market By Michael Hemsworth | Published 2023-12-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/redefine-meat-products References: [preparedfoods](https://www.preparedfoods.com/articles/128753-redefine-meat-enters-european-retail-market) & [redefinemeat](http://www.redefinemeat.com/)  These Redefine Meat products are making their way into the UK and the Netherlands markets to provide consumers in Europe with access to high-quality [meat alternatives](https://www.trendhunter.com/trends/the-prime-cut) that don't skimp on taste or texture. The products come in six varieties including Premium Burgers, Pulled Beef, [Beef Mince](https://www.trendhunter.com/trends/whitworths-nutty-kitchen-supermince), Pulled Pork, Bratwurst and Lamb Kofta Mix, which are each formulated with a meat-like texture but have no animal ingredients. Shoppers eager to pick up the products can do so in the UK by purchasing them via Ocado, while consumers in the Netherlands can get them from [Albert Heijn](https://www.trendhunter.com/trends/plantbased-indian-meals) and Crisp. The launch of the Redefine Meat products into the European market comes as a bold move for the brand to get them into the hands of consumers in a wider swath of markets. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 38% | Activity: 65% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Meats:** The rise of plant-based meats is opening up new opportunities for companies to create high-quality alternatives to animal products. - **Meat Alternatives:** The increasing demand for meat alternatives is driving innovation in the food industry to provide consumers with realistic and tasty options. - **European Market Expansion:** Expanding into the European market presents a disruptive opportunity for brands to tap into a large consumer base seeking plant-based meat products. ### Where This Applies - **Food Retail:** Food retailers can capitalize on the growing popularity of plant-based meats by offering a wider range of options to cater to consumer preferences. - **Food Delivery:** The rise of plant-based meats opens up new possibilities for food delivery services to incorporate high-quality meat alternatives into their menus and cater to a broader customer base. - **Food Manufacturing:** Food manufacturers have the opportunity to develop innovative plant-based meat products that match the taste and texture of traditional animal-based meats, appealing to health-conscious and environmentally-conscious consumers. ## Related on Trend Hunter - [Restaurant-Quality Plant-Based Meats](https://www.trendhunter.com/trends/redefine-meat-newmeat.md) - [Whole-Cut Vegan Meats](https://www.trendhunter.com/trends/plant-based-whole-cuts.md) - [Premium Alt Steaks](https://www.trendhunter.com/trends/redefine-flank-steak.md) - [Semi-Finished Plant-Based Beef Products](https://www.trendhunter.com/trends/beef-alternatives.md) - [Chilled Ready-to-Eat Plant-Based Meats](https://www.trendhunter.com/trends/new-this-product.md) - [Plant-Based Protein Shawarmas](https://www.trendhunter.com/trends/redefine-meat-shawarma.md) - [Meaty Beef Alternatives](https://www.trendhunter.com/trends/plant-based-beef-alternative.md) - [Versatile Meat Alternatives](https://www.trendhunter.com/trends/better-balance-meat-alternatives.md) - [Versatile Plant-Based Meat Products](https://www.trendhunter.com/trends/this-products.md)