# Meatless Steak Food Trucks Redefine Meat Held a Large-Scale Blind Tasting Targeting Meat Eaters By Laura McQuarrie | Published 2021-01-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/redefine-meat-alt-meat References: [prnewswire](https://www.prnewswire.com/news-releases/redefine-meat-teams-up-with-israeli-meat-distributor-best-meister-to-pull-off-worlds-largest-carnivore-targeted-blind-tasting-of-alternative-meat-301211859.html) Drawn in by the promise that "there's a new meat in town," hundreds of food lovers flocked to a food truck from [Redefine Meat—which](https://www.trendhunter.com/trends/plant-based-whole-cuts) actually turned out to be "the largest-scale public blind-tasting of Alt-Meat products targeting meat-eater." Conducted with Israeli meat distributor [Best Meister](https://www.trendhunter.com/trends/pure-wonder-by-best-choice), the blind tasting experience proved that [Redefine Meat's](https://www.trendhunter.com/trends/redefine-flank-steak) Alt-Meat was indistinguishable from animal meat and it was met with an acceptance rate of more than 90%. In the span of just a few hours, the food truck ran out of plant-based products like Alt-Steaks, which accurately mimic the appearance, flavor and texture of meat products. Eshchar Ben-Shitrit, CEO and co-founder of Redefine Meat, said: "We initially only expected 100 visitors a day, as the event was held in a small village due to COVID-19 restrictions. But through word of mouth, we ended up receiving over 600 customers in one day–with queues as long as 50 minutes" ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 9% | Activity: 56% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Alt-meat Trend:** The trend of creating plant-based meat alternatives that accurately mimic animal products is growing and presents opportunities for companies to innovate in this space. - **Blind-tasting Trend:** Blind tastings of plant-based products provide a way to prove their quality compared to traditional meat and can drive customer acceptance. - **Food Truck Trend:** Food trucks provide a unique and mobile way to bring plant-based products to customers and can serve as a valuable marketing tool. ### Who This Affects Most - **Food and Beverage Industry:** As the demand for plant-based meat alternatives grows, the food and beverage industry can capitalize on this trend by developing innovative products. - **Agriculture Industry:** The agriculture industry can explore opportunities to produce crops that can be used in the production of plant-based meat alternatives and participate in the growing alt-meat market. - **Technology Industry:** The technology industry can play a role in the development of methods for producing plant-based meat alternatives that accurately mimic animal products and improve their quality. ## Related on Trend Hunter - [Whole-Cut Vegan Meats](https://www.trendhunter.com/trends/plant-based-whole-cuts.md) - [Chef-Approved Plant-Based Meats](https://www.trendhunter.com/trends/redefine-meat-products.md) - [Premium Alt Steaks](https://www.trendhunter.com/trends/redefine-flank-steak.md) - [Tech-Fueled Alt Meats](https://www.trendhunter.com/trends/motif-foodworks.md) - [Restaurant-Quality Plant-Based Meats](https://www.trendhunter.com/trends/redefine-meat-newmeat.md) - [Cultivated Beef Tastings](https://www.trendhunter.com/trends/cultivated-beef-tasting.md) - [Juicy Plant-Powered Steaks](https://www.trendhunter.com/trends/plant-powered-steak.md) - [Plant-Based Meat Publicity Tours](https://www.trendhunter.com/trends/koji-mycelium-deli-meat.md) - [Prepackaged Meat-Free Steaks](https://www.trendhunter.com/trends/plantbased-steaks.md)