# Premium Alt Steaks Protein-Packed Redefine Flank Steak Seamlessly Replaces Animal Meat By Laura McQuarrie | Published 2024-07-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/redefine-flank-steak References: [wallstreet-online.de](https://www.wallstreet-online.de/nachricht/18241030-from-high-end-restaurants-straight-to-your-kitchen-redefine-flank-steak-launches-retail-across-europe-bringing-the-world-s-first-new-meat-premium-cut-to-consumers) & [redefinemeat](https://www.redefinemeat.com/products/)  [Redefine Meat's](https://www.trendhunter.com/trends/plant-based-whole-cuts) award-winning [Redefine Flank Steak](https://www.trendhunter.com/trends/redefine-meat-flank-steak) has been featured on restaurant menus since 2022 and now, it's the first plant-based premium cut to be sold at scale worldwide. Redefine Meat is bringing Redefine Flank Steak to several retailers across the UK, followed by the Netherlands, Germany and Italy. Beloved by chefs for its richness, [fibrous texture and meaty appearance](https://www.trendhunter.com/trends/the-prime-cut), Redefine Flank Steak is well-suited for everything from grilling and air frying and oven cooking. This lean, versatile alt meat can be used to replace animal meat and it delivers 25 grams of protein per steak with plant-powered, non-GMO ingredients and natural flavors. According to Redefine Meat, Redefine Flank Steak generates 90% fewer greenhouse gas emissions compared to its animal-based equivalent. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 9% | Activity: 13% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Premium Cuts:** The introduction of high-quality, plant-based steak cuts signifies a shift towards sustainable luxury food options. - **Low-emission Food Products:** Food products that significantly reduce greenhouse gas emissions are gaining traction, catering to the eco-conscious consumer market. - **Protein-rich Alternatives:** Plant-based foods delivering high protein content are emerging to meet the demands of health-focused consumers. ### Who This Affects Most - **Food Retail:** The expansion of plant-based premium cuts into mainstream retailers highlights a growing consumer demand for sustainable food options. - **Restaurant and Foodservice:** Chefs are increasingly integrating plant-based meat alternatives into their menus to offer diverse and eco-friendly dishes. - **Sustainable Agriculture:** Innovation in plant-powered foods marks a disruptive transformation in sustainable agriculture practices. ## Related on Trend Hunter - [Versatile Meat-Free Flank Steaks](https://www.trendhunter.com/trends/redefine-meat-flank-steak.md) - [Whole-Cut Vegan Meats](https://www.trendhunter.com/trends/plant-based-whole-cuts.md) - [Chef-Approved Plant-Based Meats](https://www.trendhunter.com/trends/redefine-meat-products.md) - [Restaurant-Quality Plant-Based Meats](https://www.trendhunter.com/trends/redefine-meat-newmeat.md) - [Prepackaged Meat-Free Steaks](https://www.trendhunter.com/trends/plantbased-steaks.md) - [Plant-Based Protein Shawarmas](https://www.trendhunter.com/trends/redefine-meat-shawarma.md) - [Authentic Plant-Based Steaks](https://www.trendhunter.com/trends/chunk-foods.md) - [Juicy Plant-Powered Steaks](https://www.trendhunter.com/trends/plant-powered-steak.md) - [Premium Plant-Based Steaks](https://www.trendhunter.com/trends/beyond-steak-filet.md)