# Branded Barista-inspired Contests The Reddi-wip Everyday Barista Will Get a $15,000 Payday By Grace Mahas | Published 2020-03-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/reddiwip-everyday-barista References: [baristacontest.dja](https://baristacontest.dja.com/) & [baristacontest.dja](https://baristacontest.dja.com/) [Reddi](https://www.trendhunter.com/trends/whipped-creamthemed-fuzzy-hat)-wip is on the search for a one-day-only barista in its new 'Reddi-wip Everyday [Barista](https://www.trendhunter.com/trends/cornish-barista-milk)' contest with a $15,000 USD incentive on the line. The new marketing campaign was launched to promote the brand's new [Sweet](https://www.trendhunter.com/trends/high-brew-1) Foam Coffee Topper and Nitro Coffee Creamer (released in the summer of 2019), both of which can be used to sweeten your coffee experience. To enter the new Reddi-wip Everday Barista contest, applicants only need to have one skill — be able to shake and spray the brand's newest products into a cup of coffee. To apply, participants just need to upload a one-minute video sharing "why they're the best barista with no actual barista experience." The contest will close on March 22nd, 2020. Image Credit: Reddi-wip ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 7% | Activity: 30% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Barista-inspired Contests:** Opportunity for brands to engage consumers in interactive and creative contests inspired by the world of baristas. - **Marketing Campaigns with Incentives:** Utilizing contests and incentives to promote new products and engage customers in a memorable way. - **Alternative Coffee Additives:** Developing innovative coffee additives such as Sweet Foam Coffee Topper and Nitro Coffee Creamer to enhance the coffee drinking experience. ### Where This Applies - **Food and Beverage Industry:** Opportunity for food and beverage companies to create engaging contests and marketing campaigns to promote new products and attract customers. - **Marketing and Advertising Industry:** Opportunity for marketing and advertising firms to develop creative campaigns with incentives for brands in order to generate consumer excitement and brand loyalty. - **Coffee Industry:** Opportunity for coffee companies to create and explore new coffee additives or toppings to cater to evolving consumer tastes and preferences. ## Related on Trend Hunter - [Iced Coffee Challenges](https://www.trendhunter.com/trends/iced-coffee-dare.md) - [Dream Vacation Giveaways](https://www.trendhunter.com/trends/berres-brothers-coffee-roasters.md) - [Mysterious QSR Soda Contests](https://www.trendhunter.com/trends/what-the-fanta.md) - [Cold-Stirred Foam Iced Lattes](https://www.trendhunter.com/trends/iced-latte-with-foam.md) - [National Coffee Day Promotions](https://www.trendhunter.com/trends/coffee-bar-giveaway.md) - [Holiday Cold Foams](https://www.trendhunter.com/trends/starbucks-holiday-cold-foams.md) - [Nationwide Coffee Campaigns](https://www.trendhunter.com/trends/road-brew-tour.md) - [At-Home Cold Foam Creamers](https://www.trendhunter.com/trends/cold-foam-creamers.md) - [Plant-Based Coffee Creamers](https://www.trendhunter.com/trends/honest-to-goodnes.md)