# Vertical Video Feeds The Reddit Watch Feed Brings Short-Form Videos to the Platform By Colin Smith | Published 2023-03-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/reddit-watch References: [zdnet](https://www.zdnet.com/article/reddit-is-getting-a-tiktok-like-vertical-video-feed-heres-how-you-can-watch/) & [reddit](http://www.reddit.com) [Reddit](https://www.trendhunter.com/trends/shared-link) announced 'Reddit Watch,' a new feature built into the mobile app for the platform. This feature offers users access to an algorithmically-generated vertical-scrolling feed of short form videos, similar to TikTok or [YouTube](https://www.trendhunter.com/trends/linkedin-short-video) Shorts. This feature expands discoverability on the Reddit platform as it provides new opportunities for content creators to have their content shown to new users based on algorithmically-determined interests. In addition to aiding discoverability, the Reddit Watch feature will improve monetization on the platform, as it offers creators access to a new set of advertisements on the site, if Reddit decides to monetize this content for creators. Additionally, Reddit Watch will soon be followed by Reddit Read, a scrolling vertical feed of text-based content. Image Credit: Reddit ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 27% | Activity: 54% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Short-form Video Feeds:** Creating an algorithmically-generated vertical-scrolling feed of short-form videos offers users increased discoverability of new content and provides new opportunities for content creators to have their content shown to new users. - **Monetization on Social Media Platforms:** Introducing new sets of advertisements on the platform will improve monetization and increase the number of advertisers on the platform. - **Text-based Content Feeds:** Developing a scrolling vertical feed of text-based content, similar to Reddit Watch, could expand discoverability for text-based content creators and aid in monetization on the platform. ### Industries Being Reshaped - **Social Media:** Social media platforms can use algorithmically-generated short-form video feeds to increase discoverability and improve monetization on their platforms. - **Advertising:** Creating new sets of advertisements to target users on social media platforms like Reddit Watch can improve monetization for advertisers on the platform and the social media platform itself. - **Publishing:** Developing a scrolling vertical feed of text-based content like Reddit Read could expand discoverability for text-based content creators, and aid in monetization on the platform and for publishers who use the platform to promote their content. ## Related on Trend Hunter - [Professional Short-Form Video Feeds](https://www.trendhunter.com/trends/linkedin-short-video.md) - [Short-Form Foodie Feeds](https://www.trendhunter.com/trends/uber-eats-6.md) - [Simplified Social Sharing Features](https://www.trendhunter.com/trends/shared-link.md) - [Scrolling Video-Based Social Medias](https://www.trendhunter.com/trends/bluesky-trending-videos.md) - [Horizontal Video Applications](https://www.trendhunter.com/trends/horizontal-full-screen-mode.md) - [Music App Discovery Features](https://www.trendhunter.com/trends/music-app-features.md) - [E-Commerce Advertising Solutions](https://www.trendhunter.com/trends/reddit-1.md) - [Insightful Short-Form Talk Apps](https://www.trendhunter.com/trends/ted-shorts.md) - [Social Video Creators Tools](https://www.trendhunter.com/trends/reels.md)