# Red-Carpet-Ready Hairstyling Campaigns TRESemmé Debuts 'Get Your Hair on the A-List' By Kalin Ned | Published 2026-03-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/redcarpetready-hairstyling References: [wfmz](https://www.wfmz.com/news/pr_newswire/pr_newswire_new_jersey/tresemm-gives-everyone-vip-status-with-new-get-your-hair-on-the-a-list-campaign/article_ce7ae135-14a5-5f8e-8861-82163d4d6e57.html) [TRESemmé](https://www.trendhunter.com/trends/give-gloss-campaign) has launched a new marketing initiative called the 'Get Your Hair on the A-List' campaign, which centers on making professional-grade, red-carpet-ready hairstyling accessible to everyday consumers through its A-List Collection of products. TRESemmé is making the 'Get Your Hair on the A-List' concept tangible through several high-profile collaborations, including a [partnership with the upcoming film](https://www.trendhunter.com/trends/prime-video-series) 'The Devil Wears Prada 2.' This red-carpet-ready hairstyling partnership has resulted in special-edition products themed around the movie. TRESemmé also appointed Paige DeSorbo as Chief A-List Officer. Known for her relatable personality and accessible take on luxury, her presence further bridges the gap between aspirational style and real-world application. The campaign also includes ambitious activations like a Hair Couture Dress, which debuted at an Oscars afterparty. Image Credit: TRESemmé ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 54% | Activity: 65% | Freshness: 66% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Democratized Red-carpet Styling:** This shift makes professional-grade, couture hairstyling formulas and tutorials available to mass consumers, enabling scalable at-home premium experiences. - **Celebrity-to-consumer Brand Roles:** Paige DeSorbo's appointment exemplifies how relatable influencers are being institutionalized into executive-facing brand identities to blur aspiration and accessibility. - **Film-branded Beauty Products:** Studio tie-ins and special-edition collections translate cinematic IP into themed product assortments that extend storytelling into everyday routines. ### Industries Being Reshaped - **Beauty and Personal Care:** Retail formulations, packaging innovation, and at-home tool ecosystems are positioned to upend salon-dominated premium styling through affordable professional performance. - **Entertainment Marketing:** Promotional partnerships between studios and consumer brands are expanding beyond placement into co-branded product lines that monetize fandom in new retail channels. - **Events and Experiential Fashion:** High-profile activations like a Hair Couture Dress signal demand for immersive, photo-first experiences that fuse runway-level design with brand storytelling. ## Related on Trend Hunter - [Versatile Beauty-Enthusiast-Approved Products](https://www.trendhunter.com/trends/trending-musthaves.md) - [Hair Product-Inspired Condiments](https://www.trendhunter.com/trends/hot-gloss.md) - [Film Festival Haircare Sponsors](https://www.trendhunter.com/trends/kerastase1.md) - [Hair Brand Launches](https://www.trendhunter.com/trends/alli-webb-launches-messy-hair-care.md) - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [Wedding Hair Essentials](https://www.trendhunter.com/trends/2-oh.md) - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md) - [Cinematic Haircare Campaigns](https://www.trendhunter.com/trends/designed-to-defy-campaign.md) - [Actress-Supported Luxury Haircare Companies](https://www.trendhunter.com/trends/demi-moore.md)