# Superhero-Fuelling Energy Drinks Art Director Deigo Fonseca Created Red Bull Superhero Drinks By Megan Facciuolo | Published 2014-03-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/redbull-superheroes References: [walyou](http://walyou.com/superhero-red-bull/) & [diego-fonseca](http://www.diego-fonseca.com) [Red Bull](https://www.trendhunter.com/trends/red-bull-tetris) may "give you wings" but it may also be the reason behind superpowers (I always knew there was better reasoning behind Superman's flying powers and The Flash's speed)! All jokes aside, reputable New York-based Art Director Diego Fonseca has revealed his latest work called, 'Red Bull Superheroes.' He has designed the exterior of the popular energizing drink in the likes of his six favorite [DC Comics](https://www.trendhunter.com/trends/dc-strong-berry-capn-crunch) Superheroes: Batman, Robin, Superman, Wonder Woman, The Flash, Aquaman, and The Green Lantern. The familiar tall slim cans now feature the iconic superheroes' uniforms in this conceptual project. It is too bad the project is only "conceptual" because the cans truly rock! They could give a whole new marketing campaign to Red Bull -- one could only hope that the brand picks it up! ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 76% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Superhero-themed Products:** Creating superhero-themed products can tap into the popularity and nostalgia of iconic characters. - **Conceptual Branding:** Developing conceptual branding can showcase creative designs and generate buzz for a brand. - **Collaborations with Pop Culture:** Partnering with pop culture franchises can create unique and limited-edition products that appeal to fans. ### Who This Affects Most - **Beverage Industry:** The beverage industry can explore opportunities to collaborate with popular franchises and create themed drinks. - **Marketing and Advertising:** Marketing and advertising professionals can use conceptual branding to create innovative campaigns and capture consumers' attention. - **Consumer Products:** Consumer product companies can develop superhero-themed merchandise to meet the demand for pop culture products. ## Related on Trend Hunter - [Superhero Anime Energy Drinks](https://www.trendhunter.com/trends/sneak-energy.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Dark Superhero Water Bottles](https://www.trendhunter.com/trends/batman-x-air-up.md) - [Comic Book Character Cereals](https://www.trendhunter.com/trends/dc-strong-berry-capn-crunch.md) - [Superhero-Themed Energy Drinks](https://www.trendhunter.com/trends/gopuff-and-prime-videos-gen-v.md) - [Classic Superhero-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-hungry-for-heroes.md) - [Artful Energy Drinks](https://www.trendhunter.com/trends/el-jefe-energy.md) - [Japanese Energy Drink Variants](https://www.trendhunter.com/trends/red-bull-power-pack.md) - [Superhero-Branded Alkaline Waters](https://www.trendhunter.com/trends/actiph-water.md)