# Casual Streaming Services Redbox's On-Demand Service Can Be Used Without a Subscription By Laura McQuarrie | Published 2017-12-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/redbox-on-demand References: [blog.redbox](http://blog.redbox.com/2017/12/15/new-on-demand-service-adds-value-to-the-redbox-experience/) Redbox, best known for its video rental kiosks, is now launching Redbox On-Demand in order to better compete with the many on-demand video streaming services available online. While there are already plenty of large competitors in this space, Redbox is targeting a very specific type of consumer with its service. Rather than trying to get the business of binge-watchers, Redbox's new service is targeting the casual video viewer who doesn't want to pay a subscription, much like the way its kiosks have operated in the past. Renting a movie through Redbox On-Demand begins at just $4 for 48 hours of viewing, while purchases start at $10. The borrowed or purchased content can be streamed by customers online, as well as through the accompanying mobile apps, streaming devices and smart TVs. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 18% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Casual Streaming Services:** Redbox is targeting a very specific type of consumer with its service, offering an opportunity for other companies to cater to the casual video viewer market. - **On-demand Video Rentals:** Redbox's On-Demand service offers a competitive alternative to subscription-based online video streaming services. - **Mobile Streaming:** The accompanying mobile apps for Redbox On-Demand provide convenient access to video content, showing a growing demand for mobile streaming services. ### Sectors Adopting This - **Entertainment:** Redbox's On-Demand service shows a growing trend in the entertainment industry towards offering flexible, on-demand video services. - **Mobile App Development:** The accompanying mobile apps for Redbox On-Demand demonstrate a need for innovation and development in the mobile app industry, specifically related to video streaming services. - **Retail:** Redbox's On-Demand service expands the company's reach beyond physical video kiosks, indicating a potential shift towards online retail in the entertainment industry. ## Related on Trend Hunter - [Low-Cost UHD Streaming Boxes](https://www.trendhunter.com/trends/4k-streaming-box.md) - [Access-Promoting Streaming Services](https://www.trendhunter.com/trends/watch-now-feature.md) - [Streaming Service Sleeping Bags](https://www.trendhunter.com/trends/netflix-sleeping-bag.md) - [Low-Cost Telehealth Pharmacy Brands](https://www.trendhunter.com/trends/redbox-rx.md) - [Android-Powered TV Subscriptions](https://www.trendhunter.com/trends/odido.md) - [Ad-Supporting Streaming Services](https://www.trendhunter.com/trends/affordable-netflix.md) - [AI-Personalized Streaming Boxes](https://www.trendhunter.com/trends/comcast.md) - [Advanced TV-Focused Hardware](https://www.trendhunter.com/trends/roku-1.md) - [Relaunched Streaming Subscription Services](https://www.trendhunter.com/trends/moviepass-1.md)