# Badass Boot Ads Red Wing Shoes Campaign Isn't for Wussies & Office Workers By Marissa Brassfield | Published 2009-06-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/red-wing-shoes References: [behance.net](http://www.behance.net/Gallery/REDWING-BOOTS/255307) & [awestbrock.blogspot](http://www.awestbrock.blogspot.com/) Andy Westbrock’s [print campaign](https://www.trendhunter.com/trends/make-your-way-campaign) for Red Wing Shoes exhibits the badass, take-no-prisoners attitude behind the [rugged footwear](https://www.trendhunter.com/trends/human-made-x-red-wing-boots). Westbrock pairs shots of men doing extreme jobs with captions like, “Here’s to the 40 hour work day,” “Across town, a man complains about taking the stairs” and “Ladders have limits” with the killer tagline “Hardworking men are built from the bottom up.” Check out some other equally badass innovations below. **Implications** - Consumers are looking for edgier styles in the realm of fashion. Products that feature a darker aesthetic are appealing to customers who want to make a statement with their ensembles. Designers could develop more of their designs with a bolder look in order to attract more shoppers. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 62% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Edgier Fashion Styles:** Designers could develop more designs with a bolder look to attract more shoppers. ### Sectors Adopting This - **Fashion:** Designers could explore edgier styles to meet the demand for bolder fashion. ## Related on Trend Hunter - [Multi-Generation Footwear Campaigns](https://www.trendhunter.com/trends/will-your-wings.md) - [Heritage Brand Boot Ads](https://www.trendhunter.com/trends/well-worn.md) - [Cowboy-Style Work Boots](https://www.trendhunter.com/trends/wolverine-and-cat-footwear.md) - [Global Tasmanian Footwear Campaigns](https://www.trendhunter.com/trends/well-worn-campaign.md) - [Outdoor Adventure-Inspired Footwear Campaigns](https://www.trendhunter.com/trends/the-path-we-walk.md) - [Upcycled Limited Collection Campaigns](https://www.trendhunter.com/trends/seen-heard-worn-before.md) - [Sleek Western Boots](https://www.trendhunter.com/trends/naked-wolfes-stark-boot.md) - [Beer-Branded Work Boots](https://www.trendhunter.com/trends/pabst-blue-ribbon-and-timberland-pro.md) - [Collaborative Footwear Capsules](https://www.trendhunter.com/trends/human-made-x-red-wing-boots.md)