# Anniversary-Celebrating Custom Boots Red Wing Heritage & Urbanstar Celebrate a 20-Year Partnership By Kalin Ned | Published 2023-08-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/red-wing-heritage1 References: [urbanstaroma](https://www.urbanstaroma.com/collections/red-wing-shoes) Urbanstar is a multi-brand brick-and-mortar retail space in Rome, Italy, and recently, the shop celebrated its 20-year partnership with American footwear company [Red Wing Heritage](https://www.trendhunter.com/trends/will-your-wings). The milestone was marked with a [custom-made 8833 Classic Moc leather boot](https://www.trendhunter.com/trends/unisex-leather-boot)—a durable and performance-driven model that does not compromise on style or comfort. The footwear will be sold in a unique iron toolbox designed to resemble those used by carpenters. Embracing a [rugged aesthetic](https://www.trendhunter.com/trends/studio-nicholson-and-paraboot), the box boasts an aged and rusted appearance. This contrast between the box's rusted look and the durability of the shoes symbolizes the lasting passion behind the collaboration. The Urbanstar x Red Wing Heritage anniversary will be celebrated at a special event on September 19th, 2023. The footwear will be launched during the event and the brands invite the public to join in. Image Credit: Urbanstar x Red Wing Heritage ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 88% | Activity: 79% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Custom-made Footwear:** The 20-year partnership between Urbanstar and Red Wing Heritage showcases the trend of custom-made boots that combine durability and style. - **Rugged Aesthetic:** The design of the unique iron toolbox with an aged and rusted appearance taps into the trend of embracing a rugged aesthetic. - **Anniversary Celebrations:** The special event commemorating Urbanstar x Red Wing Heritage's 20-year partnership highlights the trend of celebrating brand milestones. ### Sectors Adopting This - **Footwear:** The collaboration between Urbanstar and Red Wing Heritage presents opportunities for the footwear industry to cater to the demand for custom-made, durable boots with a stylish design. - **Retail:** Retailers can leverage the trend of a rugged aesthetic by curating and showcasing products that embrace the aged and rusted appearance. - **Event Planning:** The anniversary celebration event provides opportunities for event planners to create and organize memorable and engaging brand milestone celebrations. ## Related on Trend Hunter - [Collaborative Heritage Boot Designs](https://www.trendhunter.com/trends/batch-iv-boot.md) - [Spring-Ready Premium Fashion Boots](https://www.trendhunter.com/trends/fendi-and-red-wing.md) - [Celebratory Vintage Boot Styles](https://www.trendhunter.com/trends/wolverine-1000-mile-140th-anniversary-boots.md) - [Actor-Honoring Boot Styles](https://www.trendhunter.com/trends/red-wing-x-steve-mcqueen-classic-moc.md) - [Heritage-Driven Boot Campaigns](https://www.trendhunter.com/trends/red-wing-made-the-hard-way.md) - [Seasonal Collaborative Footwear Series](https://www.trendhunter.com/trends/engineered-garments-and-red-wing.md) - [Collaborative Footwear Capsules](https://www.trendhunter.com/trends/human-made-x-red-wing-boots.md) - [Milestone-Honoring Exclusive Boots](https://www.trendhunter.com/trends/cat-footwear-1.md) - [Multi-Generation Footwear Campaigns](https://www.trendhunter.com/trends/will-your-wings.md)