# Historic Retail Displays The Red Wing Amsterdam Store Recalls its Brick and Mortar Past By Allison Love | Published 2010-07-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/red-wing-amsterdam References: [notcot.org](http://www.notcot.org/post/33009/) & [abhfya](http://abhfya.com/fuckingyoung/red-wing-amsterdam-store-opening/) The newest [Red Wing](https://www.trendhunter.com/trends/red-wing-made-the-hard-way) Amsterdam store is pretty stylish, returning to the basics with a [brick-and-mortar-designed store](https://www.trendhunter.com/trends/retail-environment). The shoes are displayed on top of stylish steel and glass antique shoe cases that are filled halfway up with coal, which gives the store an antique sort of vibe. The dark walls are all concrete and decorated with old workman's tools, which "date back to the days when Red Wing was a fledgling company." The store looks pretty cool, definitely giving customers a welcoming but [museum-like vibe](https://www.trendhunter.com/trends/museuminspired-highfashion). The Red Wing Amsterdam store is definitely one to visit. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 84% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Vintage Retail Displays:** Using vintage props and decor for retail displays creates a unique and nostalgic shopping experience. - **Industrial Store Design:** Incorporating raw materials and industrial elements into store design creates a modern and edgy atmosphere. - **Museum-like Retail Spaces:** Creating retail spaces with a museum-like feel can attract customers who are interested in history and nostalgia. ### Sectors Adopting This - **Retail Industry:** Retailers can differentiate themselves by creating unique and engaging store designs that appeal to customers’ emotions and senses. - **Antiques Industry:** Suppliers of antique props and decor can market their products to retailers looking for authentic and unique display options. - **Museum Industry:** Creating retail spaces with a museum-like feel can attract customers who enjoy learning about history and culture and can serve as an additional revenue stream for museums. ## Related on Trend Hunter - [Heritage-Driven Boot Campaigns](https://www.trendhunter.com/trends/red-wing-made-the-hard-way.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Restored Retail Interiors](https://www.trendhunter.com/trends/moma-design-store-soho.md) - [Community-Driven Retail Stores](https://www.trendhunter.com/trends/stone-islands-munich-store.md) - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md) - [Upcycled Limited Collection Campaigns](https://www.trendhunter.com/trends/seen-heard-worn-before.md) - [Vintage Homeware Shops](https://www.trendhunter.com/trends/vintage-homeware-shop.md) - [Multi-Generation Footwear Campaigns](https://www.trendhunter.com/trends/will-your-wings.md) - [Sci-Fi-Inspired Shoe Stores](https://www.trendhunter.com/trends/new-nodaleto-shoe-store.md)