# Fashionable Wine Branding These Varvaglione Red Wine Bottles Offer a More Fashion-Forward Appeal By Malika Renee Butss | Published 2015-11-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/red-wine References: [lovelypackage](http://lovelypackage.com/varvaglione-limited-edition/) & [idemdesign.it](http://www.idemdesign.it/) Italian vino brand Varvaglione has recently released a collection of [limited-edition red wine](https://www.trendhunter.com/trends/curated-european-wine). Featuring two different types of red wine, the bottles within this collection feature a very stylish branding style. Consisting of the Negroamaro del Salento and Primitivo del Salento red wine, these bottles are both precious and unique. With an aim to "dress the bottle like a living object," Varavaglione took inspiration from the [fashion industry](https://www.trendhunter.com/trends/woodford-reserves-2025-holiday-bottle) and analyzed various textiles. Choosing two textures, the Italian label choose a houndstooth design as well as a chevron-esque pattern to coat its bottles. In addition to this, the bottles also come with [special gift boxes](https://www.trendhunter.com/trends/the-prisoner-red-blend) which matching textiles. With fashion-forward marketing such as this, Varvaglione is sure to capture the attention of their female target market. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 46% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Wine Collections:** Exploring the concept of limited-edition wine collections can create a sense of exclusivity and appeal to wine enthusiasts. - **Fashion-inspired Branding:** Adopting fashion-inspired branding can add a unique and visually appealing element to wine packaging, attracting a wider consumer base. - **Gender-specific Targeting:** Targeting specific genders, such as females, through fashion-forward marketing can help create a niche market and increase brand engagement. ### Where This Applies - **Wine Manufacturing:** The wine manufacturing industry can explore the concept of limited-edition wine collections and adopt fashion-inspired branding to differentiate their products in the market. - **Packaging Design:** The packaging design industry can collaborate with wine brands to create visually appealing and fashion-inspired bottle designs, leveraging trends from the fashion industry. - **Fashion and Luxury Goods:** The fashion and luxury goods industry can seek partnerships with wine brands to explore cross-promotion opportunities and expand their target market. ## Related on Trend Hunter - [Luxurious Italian Wine Collabs](https://www.trendhunter.com/trends/dolce-gabbana-x-donnafugata.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Supercar-Inspired Wine Bottles](https://www.trendhunter.com/trends/taron-wine-bottle-designs.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md) - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md) - [Passionate Italian Liqueur Packaging](https://www.trendhunter.com/trends/disaronno-limited-edition-bottles.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md)