# Nest-Inspired Wine Packaging The Companhia das Lezírias Tyto alba Red Wine Packaging is Sweet By Michael Hemsworth | Published 2016-09-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/red-wine-pack References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/09/tyto-alba.html) & [ritarivotti.pt](http://ritarivotti.pt/) Drawing inspiration from the very bird it's named after (tyto alba means barn owl), the Companhia das Lezírias Tyto alba red wine packaging is a cute approach to alcohol branding. Packed in a [wooden box](https://www.trendhunter.com/trends/cheval-blanc), Companhia das Lezírias Tyto alba has a small cutout section that allows the barn owl logo to peer out. With a small stick out of the front portion, the box resembles a birdhouse to paint a picture of where the wine comes from. The Companhia das Lezírias Tyto alba red wine packaging is the design work of Rita Riotti and can even be placed in a tree after use to be used as a nesting ground for small local birds in one's backyard. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 67% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging Design:** The Companhia das Lezírias Tyto alba red wine packaging demonstrates the trend of using eco-friendly materials and repurposing packaging after use. - **Animal-inspired Branding:** The barn owl-inspired design of the Companhia das Lezírias Tyto alba red wine packaging taps into the trend of using animal imagery to create memorable brand identities. - **Interactive Packaging Experience:** The small cutout section and birdhouse-like shape of the Companhia das Lezírias Tyto alba red wine packaging reflect the trend of immersive and engaging packaging designs. ### Where This Applies - **Wine and Spirits:** The wine industry can explore innovative packaging designs that enhance the brand experience and align with sustainability goals. - **Packaging and Labeling:** The packaging industry can look for opportunities to create unique and interactive packaging experiences that elevate a product's appeal. - **Branding and Marketing:** The marketing industry can leverage animal-inspired branding techniques to create strong brand associations and capture consumer attention. ## Related on Trend Hunter - [Quirky Paper Wine Bottles](https://www.trendhunter.com/trends/ugly-duck.md) - [Chic Boxed Wines](https://www.trendhunter.com/trends/wine-in-a-box.md) - [Sustainable Natural Wine Boxes](https://www.trendhunter.com/trends/sustainable-natural-wine.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Wooden Minimal Nesting Boxes](https://www.trendhunter.com/trends/nesting-boxes.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Bird-Shaped Food Packagings](https://www.trendhunter.com/trends/bigbilled-bird-food-concept.md) - [Environmentally Focused Wine Products](https://www.trendhunter.com/trends/wise-wolf-by-banrock-station.md)