# Single-Serve Red Wine Alternatives For Bitter For Worse's The Saskatoon is Coming in a New Format By Laura McQuarrie | Published 2025-07-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/red-wine-alternative References: [specialtyfood](https://www.specialtyfood.com/news-media/news-features/member-press-releases/for-bitter-for-worse-unveils-single-serve-can-of-the-saskatoon-at-fancy-food-show/) & [forbitterforworse](https://forbitterforworse.com/collections/frontpage/products/the-saskatoon-4-pack)  At the Summer Fancy Food Show 2025, For Bitter For Worse announced the debut of a new [single-serve can](https://www.trendhunter.com/trends/slim-cans) for The Saskatoon, its popular red wine alternative. Touted as "red wine’s mysterious, wiser friend," The Saskatoon shares notes of tart berry, black pepper and Douglas fir tannins that naturally pair well with everything from cheeses and proteins to rich, hearty foods. This red wine alternative contains 34% juice from sources like organic white grape concentrate, saskatoon juice concentrate and organic cherry juice concentrate, as well as botanical peels and roots. "Consumers embrace—and actively request—[single-serve formats for wine](https://www.trendhunter.com/trends/basic-cellars) and wine alternatives, so this new release is a direct response to our customers," said Shelley Elkovich, founder of For Bitter For Worse. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 47% | Activity: 61% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Single-serve Beverage Packaging:** The rise in single-serve packaging for beverages, driven by consumer preferences for convenience, presents opportunities for innovation in packaging technology and sustainable materials. - **Non-alcoholic Wine Alternatives:** Growing interest in non-alcoholic options points toward creative developments in the beverage industry with potential for innovative flavors and health-oriented formulations. - **Botanical-infused Beverages:** Emerging drinks enriched with botanicals are capturing the market's attention, signaling opportunities to explore exotic and nutritious ingredient combinations. ### Where This Applies - **Beverage Packaging:** The demand for portable and environmentally-friendly drink containers influences advancements in smart packaging and resin alternatives. - **Non-alcoholic Beverage:** A burgeoning market segment, non-alcoholic beverage offerings encourage diversification with health-centric and taste-focused offerings. - **Functional Foods and Beverages:** As consumers seek out functional ingredients, the industry is poised for breakthroughs in incorporating botanicals that impart flavor and health benefits. ## Related on Trend Hunter - [Non-Alcoholic Red Wines](https://www.trendhunter.com/trends/non-alcohol-wine.md) - [Mini Alcohol-Removed Wines](https://www.trendhunter.com/trends/alcohol-removed-wines.md) - [Mini Non-Alchoholic Wines](https://www.trendhunter.com/trends/starla-wines-starla-sips.md) - [Fruity RTD Wine Spritz Cans](https://www.trendhunter.com/trends/wine-spritz.md) - [Single Serve Wine Brands](https://www.trendhunter.com/trends/maie-wines.md) - [Single-Serve Sparkling Wines](https://www.trendhunter.com/trends/wander-ivy-bubbles.md) - [Chic Single-Serve Wines](https://www.trendhunter.com/trends/poco-vino.md) - [Canned Low-Sugar Rosé Wines](https://www.trendhunter.com/trends/think-wine-sparkling-ros.md) - [Mini Boxed Wine Products](https://www.trendhunter.com/trends/jam-shed-shiraz.md)