# Patriotic Blue Raspberry Coolers Smirnoff Ice Red, White, and Berry is Here for Summer By Katherine Pendrill | Published 2020-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/red-white-and-berry References: [delish](https://www.delish.com/food-news/a32225465/red-white-berry-smirnoff-ice/) & [smirnoff](https://www.smirnoff.com/en-us/ready-to-drink/smirnoff-ice/red-white-berry/) The Fourth of July will be here sooner than you think and Smirnoff is already gearing up with its limited-edition Red, White, And Berry Smirnoff Ice. Smirnoff Ice Red, White, And Berry is a limited-edition version of the original Smirnoff Ice that's inspired by the colors of the American flag. The patriotic blend combines [cherry, citrus, and blue raspberry flavors](https://www.trendhunter.com/trends/replenish-slurpee-mixup-cherry-blue-raspberry) in the form of a [premium malt beverage](https://www.trendhunter.com/trends/sparkling-vodka-drink). The result is a bright blue beverage with a crisp, fruit-forward taste and bubbly finish. Available only in the spring and summer seasons, the limited-edition Smirnoff Ice Red, White, And Berry is the perfect alcoholic drink for perfect for upcoming [backyard barbecues and outdoor parties](https://www.trendhunter.com/trends/absolut-ocean-spray-variety) with friends. Image Credit: *Smirnoff.* ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 3% | Activity: 20% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Beverages:** Creating limited-edition versions of popular beverages with unique flavors and packaging can create a sense of exclusivity and excitement in consumers. - **Patriotic-themed Products:** Brands can tap into consumer patriotism by creating products that incorporate national symbols and colors, such as the American flag, to appeal to a sense of national pride. - **Seasonal Marketing:** Offering seasonal products and promotions can create a sense of urgency and exclusivity in consumers, leading to increased sales and brand loyalty. ### Sectors Adopting This - **Alcoholic Beverages:** Offering limited-edition versions of popular alcoholic beverages, especially those with unique flavors and packaging, can create a sense of exclusivity and excitement in consumers. - **Packaged Foods:** Creating seasonal or limited-edition versions of packaged foods that incorporate unique flavors and packaging can attract consumers looking for exclusive and exciting products to try. - **Event Planning:** Incorporating limited-edition or seasonal themed products and decorations into events, particularly those centered around patriotic holidays or other special occasions, can create a unique and exciting experience for attendees. ## Related on Trend Hunter - [Blue Raspberry Vodka Beverages](https://www.trendhunter.com/trends/berry-blizzard.md) - [Consumer-Driven Berry Vodkas](https://www.trendhunter.com/trends/smirnoff-berry-burst.md) - [Playful Summer Drink Giveaways](https://www.trendhunter.com/trends/smirnoff-ice-sunny-days.md) - [Memorial Day-Inspired Rtd Cocktails](https://www.trendhunter.com/trends/red-white-blue-cocktail-pack.md) - [Patriotic Blended Refreshments](https://www.trendhunter.com/trends/firecracker-freeze.md) - [Blue Raspberry Gin Lemonades](https://www.trendhunter.com/trends/gin-limonade-framboise-bleue.md) - [Chilled Slurpee-Inspired Cookies](https://www.trendhunter.com/trends/blue-raspberry-featuring-icee-cookie.md) - [Flavorful Patriotic Fruit Snacks](https://www.trendhunter.com/trends/welchs-fruit-snacks-red-white-blueberry.md) - [Patriotic Gummy Candies](https://www.trendhunter.com/trends/haribo-red-white-blue-goldbears.md)