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# Moody Crimson Editorials
Harper's Bazaar Germany's Lina Berg Feature Highlights a Red Wardrobe

By Jana Pijak | Published 2015-08-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/red-wardrobe
References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2015/08/lina-berg-by-john-scarisbrick-for.html) & [cameralink.se](http://www.cameralink.se/photographers/john-scarisbrick/current)

Model Lina Berg dons a red wardrobe in Harper's Bazaar Germany's latest fashion feature. Lensed by photographer John Scarisbrick, the shoot highlights day and night apparel that is designed with the urban fashion lover in mind.

While Lina does experiment with [ruffled gowns](https://www.trendhunter.com/trends/mcqueen-holiday-2025) or wool separates, her remaining staples are more versatile for everyday wear -- consisting of fitted cotton and knit dresses and leather jackets along with trench coats that are ideal for [city life](https://www.trendhunter.com/trends/back-to-the-city).

Styling for this editorial is courtesy of Caroline Lemble who handpicks model Lina Berg's red wardrobe staples. The season's crimson hue is not only the choice color for this editorial's clothes but is also used for its backdrop and image filters -- portraits that mimic the lighting inside of a photographer's dark room.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 94% | Activity: 70% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Crimson Apparel:** There is an opportunity to disrupt the fashion industry by introducing more everyday wear and versatile outfits featuring the color red.
- **Urbane Wardrobe:** A trend of fashion lovers seeking functional and stylish wardrobe pieces that are ideal for city life can be capitalized on by designers and retailers.
- **Filtered Backdrops:** The use of colored backdrops and image filters in fashion photography can be expanded to create innovative and unique editorial content.

### Where This Applies

- **Fashion:** There is an opportunity for fashion designers and retailers to create everyday wear and versatile outfits featuring the color red.
- **Photography:** There is an opportunity for photographers to experiment with colored backdrops and image filters to create unique editorial content.
- **Retail:** Retailers can create a specialized line of urban fashion apparel that features functional and stylish wardrobe pieces ideal for city life.

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